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AboutAbout The Conference

Get ready for an extraordinary event that will redefine your perspective on digital marketing and customer experience! We are thrilled to present the key highlights of the upcoming Digital Marketers & Customer Experience Professionals Gathering, scheduled from the 22nd to the 24th of November 2023 in Sandton- Johannesburg.

🚀 Cutting-Edge Digital Strategies: Discover the latest trends and innovations in digital marketing that are reshaping the industry landscape. Learn from top experts about effective strategies for leveraging social media, SEO, content marketing, and more.

🎯 Customer-Centric Insights: Dive deep into the minds of your customers. Gain valuable insights into understanding their needs, preferences, and behaviors to create tailored customer experiences that drive loyalty and growth.

🌐 Omnichannel Excellence: Explore the art of seamless customer journeys across various touchpoints. Uncover the power of omnichannel marketing in delivering cohesive brand experiences and optimizing engagement.

🤖 AI-Powered Personalization: Harness the potential of artificial intelligence to create personalized customer interactions at scale. Learn how AI-driven analytics and automation are revolutionizing customer experience strategies.

🌈 Innovations in CX Technology: Explore a showcase of state-of-the-art technologies that are reshaping customer experience paradigms. From chatbots to virtual reality, immerse yourself in the tools that are shaping the future.

🗣️ Engaging Keynote Speakers: Be inspired by renowned thought leaders and visionaries who will share their insights and experiences, offering unique perspectives on the intersection of digital marketing and customer experience.

WHO SHOULD ATTEND?

Chief Marketing Officers, Directors of Marketing, Marketing Analysts, Marketing Coordinators, Marketing Consultants, Marketing Managers, Marketing and Promotions Managers, Marketing Specialists, Vice President of Marketing,  Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, Customer Experience professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing.

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AgendaEvent Schedule

Event Date Topics Speakers Time Venue
Day 1 - Digital Marketing Tracks - 22 Nov, 2023 Welcome Speech from the Event Moderator 08:45 - 09:00 Sandton, Johannesburg
Day 1 - Digital Marketing Tracks - 22 Nov, 2023 Neuromarketing and Consumer Behavior: Dive into the psychology behind consumer decision-making and how marketers can leverage neuromarketing insights to optimize strategies. 09:00 - 09:45 Sandton, Johannesburg
Day 1 - Digital Marketing Tracks - 22 Nov, 2023 AI-Powered Personalization Strategies: Explore how artificial intelligence is reshaping customer experiences through personalized content, recommendations, and interactions 09:45 - 10:30 Sandton, Johannesburg
Day 1 - Digital Marketing Tracks - 22 Nov, 2023 Networking Tea/ Coffee Break 10:30 - 11:00 Sandton, Johannesburg
Day 1 - Digital Marketing Tracks - 22 Nov, 2023 How do we establish competitive advantage? 11:00 - 11:45 Sandton, Johannesburg
Day 1 - Digital Marketing Tracks - 22 Nov, 2023 Content Marketing is the only Marketing there is! 11:45 - 12:30 Sandton, Johannesburg
Day 1 - Digital Marketing Tracks - 22 Nov, 2023 Networking Lunch Break 12:30 - 13:30 Sandton, Johannesburg
Day 1 - Digital Marketing Tracks - 22 Nov, 2023 Data Privacy and Compliance: Address the evolving landscape of data privacy regulations and best practices for marketers to ensure compliance while delivering targeted campaigns. 13:30 - 14:15 Sandton, Johannesburg
Day 1 - Digital Marketing Tracks - 22 Nov, 2023 Sustainability and Green Marketing: Examine the role of sustainable practices and ethical considerations in digital marketing campaigns, resonating with environmentally conscious consumers. 14:15 - 15:00 Sandton, Johannesburg
Day 2 - Digital Marketing Tracks - 23 Nov, 2023 Neighborhood-Level Targeting: Delve into the concept of hyper-local marketing, where businesses use location-based data to target audiences at a granular neighborhood level 09:00 - 09:45 Sandton, Johannesburg
Day 2 - Digital Marketing Tracks - 23 Nov, 2023 A Panel Discussion on TikTok and Short-Form Video Marketing: Analyze the explosive growth of TikTok and other short-form video platforms, and discuss strategies to effectively integrate them into marketing campaigns. 09:45 - 10:30 Sandton, Johannesburg
Day 2 - Digital Marketing Tracks - 23 Nov, 2023 Tea/ Coffee Networking Break 10:30 - 11:00 Sandton, Johannesburg
Day 2 - Digital Marketing Tracks - 23 Nov, 2023 Mastering Conversational Customer Experience (CX), Marketing, and ECommerce on WhatsApp 11:00 - 11:45 Sandton, Johannesburg
Day 2 - Digital Marketing Tracks - 23 Nov, 2023 AR and VR Marketing: Explore the creative use of augmented reality (AR) and virtual reality (VR) to create immersive brand experiences and boost engagement 11:45 - 12:30 Sandton, Johannesburg
Day 2 - Digital Marketing Tracks - 23 Nov, 2023 Networking Lunch Break 12:30 - 13:30 Sandton, Johannesburg
Day 2 - Digital Marketing Tracks - 23 Nov, 2023 Marketing Automation Beyond Email: Showcase advanced automation techniques that extend beyond email marketing, including chatbots, AI-driven content generation, and lead nurturing. 13:30 - 14:15 Sandton, Johannesburg
Day 2 - Digital Marketing Tracks - 23 Nov, 2023 Hyper-Personalization with Zero-Party Data: Explore the concept of zero-party data and how it enables marketers to deliver highly personalized experiences without relying heavily on third-party data 14:15 - 15:00 Sandton, Johannesburg
Day 3-Customer Exper..Tracks - 24 Nov, 2023 Predictive Customer Analytics: Showcase how predictive analytics are being used to anticipate customer behavior and needs, enabling proactive and anticipatory service. 09:00 - 09:45 Sandton, Johannesburg
Day 3-Customer Exper..Tracks - 24 Nov, 2023 Omnichannel Integration: Examine strategies for seamless integration of customer interactions across various channels, ensuring a consistent experience. 09:45 - 10:30 Sandton, Johannesburg
Day 3-Customer Exper..Tracks - 24 Nov, 2023 Networking Tea/ Coffee Break 10:30 - 11:00 Sandton, Johannesburg
Day 3-Customer Exper..Tracks - 24 Nov, 2023 Voice Commerce and Smart Assistants: Explore the rise of voice-based interactions and how smart assistants are changing the way customers engage with brands. 11:00 - 11:45 Sandton, Johannesburg
Day 3-Customer Exper..Tracks - 24 Nov, 2023 CX Automation and Human Touch: Examine the balance between automation and human interaction in customer experiences, ensuring that technology enhances rather than replaces genuine human connections. 11:45 - 12:30 Sandton, Johannesburg
Day 3-Customer Exper..Tracks - 24 Nov, 2023 Networking Lunch Break 12:30 - 13:30 Sandton, Johannesburg
Day 3-Customer Exper..Tracks - 24 Nov, 2023 Post-Pandemic CX Strategies: Analyze how customer behaviors and expectations have changed in the wake of the pandemic and what strategies brands are employing to adapt. 13:30 - 14:15 Sandton, Johannesburg
Day 3-Customer Exper..Tracks - 24 Nov, 2023 The Gen AI Parenting Guide: Raising a Healthy, Well-Adjusted AI for Customer Engagement 14:15 - 15:00 Sandton, Johannesburg