09:00 - 09:45

How Well Do You Know Your Market? – Using Market Intelligence to Find Opportunity in Changing Times

WHAT YOU WILL LEARN:

As your brand navigates the new normal, the need to achieve speed and agility to meet the evolving demands of your product markets has become more critical for success. Market and Consumer intelligence now plays an increasingly prominent role in helping companies gain market insights and understand product markets and emerging themes.

Join us on this session to understand how to use market insights, to understand the current state of any market and apply these insights to give your company a competitive edge.

  • How to perform categorical analysis to understand markets or verticals and identify emerging themes.
  • How to use newly created businesses in a category to predict trends and technology in the market.
  • How to synthesize insights to find addressable opportunities in the market that can inform and drive brand strategy.

09:45 - 10:30

Attract Organic Traffic That Will Convert Into Customers

WHAT YOU WILL LEARN:

  • Pull valuable data from Google Search Console to improve keyword rankings
  • Identify keywords that will get the right type of traffic
  • Develop content ideas that drive conversion
  • Measure your progress and refine your strategy

10:30 - 11:00

Tea/ Coffee Break

11:00 - 11:45

Defining A More Effective Email Marketing Strategy

WHAT YOU WILL LEARN:

Email is more than the workhorse of digital marketing — it’s an amazing channel that often delivers the best results for marketers. In this session, we will look at campaigns that drive measurable ROI and results, and how these ideas can be successfully harnessed by your own team.   Take back to your office strategies to:

  • Assess the internal and external factors that may be effecting your email performance
  • How to segment, target, and position your next email campaign effectively
  • Establish clearer email KPIs: measuring and monitoring for continual improvement

11:45 - 12:30

Better Marketing ROI on ad spend requires AI-driven personalization of landing pages

WHAT YOU WILL LEARN:

  • Understand why using generic landing pages will always result in single digit conversion rates
  • Use AI to bring together experimentation and personalization at scale to optimize landing pages
  • Go beyond demographics and tap into intent for a personalized experience that converts

13:30 - 14:15

Is Your Future Digital Marketing Strategy Robust Enough for the Next 5 years?

WHAT YOU WILL LEARN:

As the world moves rapidly towards a technology-enabled future, how can services providers optimize CX and digital marketing initiatives? Harness digital capabilities with innovative digital tools that are designed and centred on the customer. Perfect your digital marketing strategy on a long-term basis by:

  • Breaking free from the boundaries of legacy technology and systems to embrace new ways of thinking and strengthen relationships with customers
  • Aligning digital marketing to overall organizational transformation to better meet the needs of an emerging services landscape
  • Identifying the critical measures, tools and technologies to support you on your new digital journey

14:15 - 15:00

Digital Marketing and Customer Experience – Friends or Enemies?

WHAT YOU WILL LEARN:

  • Considering the post-pandemic Experience Economy
  • State of the Customer Experience industry
  • How do your customers want to engage with your brand? It is not just an advertiser’s world anymore.
  • Five steps to master your Digital Customer Engagement

15:15 - 16:00

Marketing in the Metaverse: Why and How Brands Can Engage in Virtual Worlds

WHAT YOU WILL LEARN:

After this session, you’ll be able to:

  • Capitalize on new opportunities to market in the metaverse
  • Develop and implement strategies to engage audiences in virtual worlds
  • Identify the importance of the metaverse to the future of marketing and who the key players are

16:00 - 16:45

Building trust through individuality: The Keys to Successful Social Selling

WHAT YOU WILL LEARN:

 Over the past decade, social media has evolved into a very powerful tool for organizations, both from a brand and advisor perspective. However, as time has moved on the rise of Influencers and paid social campaigns has pushed organic to the background. In many ways, we’ve forgotten the value of personal, 1:1 connection in driving consideration and conversion. Learn how to authentically selling yourself and the love you have for helping people. Key success factors include:

  • The difference between organic and paid social media, and why it matters to your efforts
  • How to drive interest and represent yourself thru engaging content and consistent Social Reciprocity
  • Ways to push the content envelope and while ensuring it’s still compliant

09:00 - 09:45

How to Leverage Executives as Powerful Brand Advocates on Social Media

WHAT YOU WILL LEARN:

  • Secure social buy-in from executives for a social media activation
  • Develop a social media content strategy for your executives
  • Create a process for management or support of executive social media deployment

09:45 - 10:30

Content Deep Dive: How to Audit, Improve, and Generate New Content

WHAT YOU WILL LEARN:

  • Perform your own content audit (with a spreadsheet template to take home)
  • Create content that outranks the competition (and analyze competitor content)
  • Generate hundreds of new topic ideas (that your ideal audience is searching for)
  • Update your existing content and identify which topics to reuse (the optimized way)
  • Develop a content strategy that converts (and the spreadsheets to keep you organized along the way)

11:00 - 11:45

Creating Conversions Through Omnichannel Conversations

WHAT YOU WILL LEARN:

Talking at customers won’t get you far. One-sided, spray-and-pray messages will just get them to reach for the blacklist button. In this session, discover why engaging customers in omnichannel conversations that evolve with them—wherever, whenever, and however—will lay the foundation for continuous conversions.  You will:

  • Learn why traditional marketing communication are no longer effective
  • Discover what an omnichannel approach towards customer conversations entails
  • Find the strategies and solutions required to make it happen
  • Learn how to embed your organisation services to ecosystem partners and techs

11:45 - 12:30

Implement Video Marketing Strategy Anyone Can Do (No Dancing Required!)

WHAT YOU WILL LEARN:

  • Dismantle myths and understand the facts about the current state of video marketing
  • Generate video content ideas by identifying top trends
  • Make video content that’s relevant to your brand
  • Widely distribute your videos and get more leads

13:30 - 14:15

Website Migration: What to Do Pre, During and Post

WHAT YOU WILL LEARN:

  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration

14:15 - 15:00

Rethinking campaign measurement to adapt and disrupt

WHAT YOU WILL LEARN:

Listening to and understanding your audience in the moment has never been more important. Access to real-time consumer insight can not only help brands keep a pulse on the changing attitudes of their target audiences but can also lead to better decision-making all around. Better yet, it’s transforming the way brand marketers execute and measure campaigns.

Join this session to hear how programmatic tech is moving beyond just the streamlined delivery of digital ads to truly revolutionize the way brands access and gather consumer insight, measure performance, and ultimately create campaigns that deliver a real impact.

Discuss the key considerations for better campaign measurement, including affording advertisers the increasingly crucial ability

  • to optimise campaigns mid-flight and understand performance in real-time.
  • Show how market research and brand lift studies specifically can be the answer to the brand lift measurement conundrum, demonstrating through partner and customer examples, when fully adopted and incorporated at the heart of the ad strategy.
  • Unpack today’s challenges with measurement and discuss the core reasons as to why attitudinal measurement is critical to understanding impact and success

15:00 - 15:15

Quick Afternoon Break

15:15 - 16:00

The Future of Social Commerce

WHAT YOU WILL LEARN:

Have you ever purchased something on Instagram? Or what about completing checkout on Pinterest? Many consumers have.

In this Shop Talk, we’ll discuss why you should be leveraging social commerce, which channels and methods are suitable for your audience and brand, and what you can expect from social commerce in the future.

  • Discover the benefits of social commerce
  • Gain key insights on current trends and data
  • Learn which channels and methods are right for your brand and business objectives
  • Real-world, best in class examples of social commerce tactics to inspire and educate
  • Determine next steps for you to get started with social commerce today

16:00 - 16:45

Incorporating Lead Generation into Your Marketing Strategy

WHAT YOU WILL LEARN:

  • Identify which lead generation opportunities are right for your business
  • Execute the crucial elements of a lead generation campaign
  • Accurately measure the success of lead generation