Cindy Dorkenoo

Founder - Naïas Formation/ Bootcamp Digital Marketing - Speaker - Author/Eyrolles - Senior Digital Marketing Strategist
09:45 - 10:30

OnDemand: Future Proofing your Digital Strategy

  • Overviewing existing and emerging platforms and tech and how marketers should be using in campaign strategies.
  • The challenges we face as marketers with data and insights. How should we prepare for the changes ahead?
  • Transformation of teams and how to lead your marketing strategy in 2021
  • The changes in consumer behavior brands face in the post-pandemic era

Sadika Fakir CM(SA)

Integrated Media and Digital Director at Tiger Brands
09:00 - 09:45

Pivoting content strategy in times of change

  • How to review your content strategy with audience consumption
  • Where to leverage to new channels
  • Which platforms in times of change to bring our purpose to your campaigns

Katrin Vilimaa-Otsing

Digital Marketing Expert | Consultant Turunduskoolitus OÜ (Northern Europe)
11:00 - 11:45

Performance Marketing in a Privacy-first World

  • What is Performance Marketing and why does it matter?
  • The role of data (including KPIs) in performance marketing
  • Changing B2C-landscape due to Privacy-first
  • Impact of Privacy Policies on the marketers
  • Adapting mindsets and managing expectations in collaboration with internal stakeholders (e.g. Management, Legal, IT etc.)

Pranen Reddy

Executive Head: eCommerce Enterprise at Vodacom
11:45 - 12:30

Keeping on Brand: Streamlining your Digital Strategy

  • How to create a consistent message across your digital channels
  • Creating a multi-channel customer experience
  • Placing budget in your brand experience

Diederik Martens

Founder • Chief Marketing Technologist at Chapman Bright ✭ International Speaker on Marketing Automation ✭ Entrepreneur ✭ Marketo ✭ GrowthHacker (The Netherlands)
13:30 - 14:15

My Journey To Successful Marketing Automation

At Quintiq, an international B2B Enterprise software company in supply chain planning & optimization, I started as the first marketing automation expert in December 2012. Within 2,5 years this turned into a marketing operations team of 5. How did that happen? What was the business case? In other words what were the lessons learned? And the pitfalls?

After Quintiq I started as freelance marketing automation expert and worked on numerous successful marketing automation projects in a variety of markets and companies. Which lessons learned at Quintiq proved to be recipes for repeatable marketing automation success at other companies? Join my session and go home with strategic insights and actionable takeaways to excel in marketing automation.

Ahmed Kajee

Executive: Digital Marketing and Social Media at Nedbank (RSA)
14:15 - 15:00

Online Infowars: Understanding the impact of Misinformation, Disinformation, and Fake-News in Marketing

  • Marketings role in the rise of online information contamination
  • Fake-news and its impact on Brand reputation
  • The economics of misinformation and disinformation for Brands
  • Digital Advertising alongside low-credibility online content
  • Bots and fake followers: The enabling role of Social media

Nikola Sucevic

Chief Data Scientist, Head of Analytics, Senior VP at PT Smartfren Telecom Tbk
15:00 - 15:45

Digital Journey Modeling Techniques using AI/ML.

  • The role of predictive AI in digital products design.
  • How to cold start and achieve rapid growth of customer base using digital channels and products.
  • Through examples we discuss possible campains scenarios while using AI interactive simulation.
  • End to end cost optimization of digital campain including channels

Jonathan Houston

General Manager: Commercial at MapIT | #gis, #dataanalytics, #digitalmarketing, #commericalisation, and #businessoptimisation (RSA)
09:00 - 09:45

The Evolution of Personalisation in Digital Marketing

  • How personalisation in digital marketing can create richer experiences
  • Targeting the content that will increase customer engagement
  • Creating a seamless personalised experience

Anna Greenfield

Head of Content at VELDSKOEN SHOES #mompreneurship, #startupstories, #digitalbusiness, and #entrepreneurship
09:45 - 10:30

Empowering your Marketing Story with empathy

  • Why digital storytelling is more important than ever before
  • The impact of COVID-19 on Social Storytelling
  • How to create a unique experience for your digital audience
  • What message to what channels
  • Conclusions & key takeaways from campaigns

Danilo Acquisto

Co-Founder & CEO at Special Effects Media South Africa
11:00 - 11:45

Dominating the Online Video Revolution

  • Unpacking platforms like TikTok, Instagram and YouTube who are dominating in the market.
  • Best practice and algorithms
  • What makes a good video strategy
  • Long form or short form
  • Building communities online

Sindiwe Mbiko

A multi-award-winning Copywriter turned Brand and Communications Strategist, Sindiwe Mbiko is currently the Brand Strategist at the Momentum Brand
11:45 - 12:30

Gen Z and Gen Alpha – the most important audience in the world today

  • Understanding the rise the Gen Z and Gen Alpha audiences
  • Why brands need to be listening now for future strategies
  • How to market effectively to these younger audiences

Shannon Gahagan

Digital Marketing Lead at Volvo Car South Africa
13:30 - 14:15

The Power of Digital Communities

  • Powering age-old automotive industry with technology and communities
  • Understanding what makes a community tick and grow organically
  • Supporting your business strategy by rewarding early adopters
  • Why creative content is driving customers to online communities
  • Letting your community power your brand

Iliyana Stareva

PMO Lead at the Chief of Staff Office for EMEAR Customer Experience at Cisco (The Netherlands)
14:15 - 15:00

Disrupt or Be Disrupted

  • Understanding how technology is transforming industries and how best to respond
  • Exploring the potential of digital disruption and staying ahead of the curve
  • Discussing business models behind digital disruption
  • Don’t be a victim – What you should have done yesterday

Greg Jameson: • #1 Best-Selling Author • Inc. 500 Award-winning Entrepreneur • Colorado Small Business of the Year

eCommerce Consultant | Virtual Trade Shows | Digital Marketing | Best-Selling Author | Speaker | Entrepreneur◄: WebStoresLtd.com
15:00 - 15:45

Overcoming Marketing Hurdles

Description of presentation:

Marketing and advertising have never been easy, but today it is even more of a challenge. People don’t like being sold. And they certainly don’t like their privacy being taken advantage of. Complying with email laws, privacy concerns, social media restrictions, influencer disclosures, incentivized reviews, targeting regulations, and more make it difficult to get your product or service to rise above the noise in a crowded marketplace. What are some alternatives that can make your online business stand out?