Digital Marketers & Customer Experience Professionals Gathering 22- 24 November 2023- Sandton- Johannesburg – Digital Marketing Versus Customer Experience in the Covid-19 Era.

Topics	Time	Venue
Welcome Speech from the Event Moderator	08:45 - 09:00	Sandton, Johannesburg
Neuromarketing and Consumer Behavior: Dive into the psychology behind consumer decision-making and how marketers can leverage neuromarketing insights to optimize strategies.	09:00 - 09:45	Sandton, Johannesburg
AI-Powered Personalization Strategies: Explore how artificial intelligence is reshaping customer experiences through personalized content, recommendations, and interactions	09:45 - 10:30	Sandton, Johannesburg
Networking Tea/ Coffee Break	10:30 - 11:00	Sandton, Johannesburg
How do we establish competitive advantage?	11:00 - 11:45	Sandton, Johannesburg
Content Marketing is the only Marketing there is!	11:45 - 12:30	Sandton, Johannesburg
Networking Lunch Break	12:30 - 13:30	Sandton, Johannesburg
Data Privacy and Compliance: Address the evolving landscape of data privacy regulations and best practices for marketers to ensure compliance while delivering targeted campaigns.	13:30 - 14:15	Sandton, Johannesburg
Sustainability and Green Marketing: Examine the role of sustainable practices and ethical considerations in digital marketing campaigns, resonating with environmentally conscious consumers.	14:15 - 15:00	Sandton, Johannesburg

Topics	Time	Venue
Neighborhood-Level Targeting: Delve into the concept of hyper-local marketing, where businesses use location-based data to target audiences at a granular neighborhood level	09:00 - 09:45	Sandton, Johannesburg
A Panel Discussion on TikTok and Short-Form Video Marketing: Analyze the explosive growth of TikTok and other short-form video platforms, and discuss strategies to effectively integrate them into marketing campaigns.	09:45 - 10:30	Sandton, Johannesburg
Tea/ Coffee Networking Break	10:30 - 11:00	Sandton, Johannesburg
Mastering Conversational Customer Experience (CX), Marketing, and ECommerce on WhatsApp	11:00 - 11:45	Sandton, Johannesburg
AR and VR Marketing: Explore the creative use of augmented reality (AR) and virtual reality (VR) to create immersive brand experiences and boost engagement	11:45 - 12:30	Sandton, Johannesburg
Networking Lunch Break	12:30 - 13:30	Sandton, Johannesburg
Marketing Automation Beyond Email: Showcase advanced automation techniques that extend beyond email marketing, including chatbots, AI-driven content generation, and lead nurturing.	13:30 - 14:15	Sandton, Johannesburg
Hyper-Personalization with Zero-Party Data: Explore the concept of zero-party data and how it enables marketers to deliver highly personalized experiences without relying heavily on third-party data	14:15 - 15:00	Sandton, Johannesburg

Topics	Time	Venue
Predictive Customer Analytics: Showcase how predictive analytics are being used to anticipate customer behavior and needs, enabling proactive and anticipatory service.	09:00 - 09:45	Sandton, Johannesburg
Omnichannel Integration: Examine strategies for seamless integration of customer interactions across various channels, ensuring a consistent experience.	09:45 - 10:30	Sandton, Johannesburg
Networking Tea/ Coffee Break	10:30 - 11:00	Sandton, Johannesburg
Voice Commerce and Smart Assistants: Explore the rise of voice-based interactions and how smart assistants are changing the way customers engage with brands.	11:00 - 11:45	Sandton, Johannesburg
CX Automation and Human Touch: Examine the balance between automation and human interaction in customer experiences, ensuring that technology enhances rather than replaces genuine human connections.	11:45 - 12:30	Sandton, Johannesburg
Networking Lunch Break	12:30 - 13:30	Sandton, Johannesburg
Post-Pandemic CX Strategies: Analyze how customer behaviors and expectations have changed in the wake of the pandemic and what strategies brands are employing to adapt.	13:30 - 14:15	Sandton, Johannesburg
The Gen AI Parenting Guide: Raising a Healthy, Well-Adjusted AI for Customer Engagement	14:15 - 15:00	Sandton, Johannesburg