BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Kiweb - ECPv6.17.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Kiweb
X-ORIGINAL-URL:https://kiweb.co.za
X-WR-CALDESC:Events for Kiweb
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20251119T080000
DTEND;TZID=UTC:20251120T160000
DTSTAMP:20260715T130652Z
CREATED:20250921T133303Z
LAST-MODIFIED:20260715T130652Z
UID:4677-1763539200-1763654400@kiweb.co.za
SUMMARY:Marketing & CX Update Gathering 2026
DESCRIPTION:Marketing & CX Update Gathering 2026 \nEvent Theme\nLeading Marketing and Customer Experience into an AI-Driven\, Trust-First Era \nEvent Overview\nThe Marketing & CX Update Gathering 2026 brings together senior marketing and customer experience leaders to explore how organisations can drive sustainable growth in an environment reshaped by AI\, data proliferation\, and shifting consumer expectations. The programme examines the evolving role of the CMO as a cross-functional\, technology-fluent leader\, while addressing the boardroom imperative to prove marketing’s revenue contribution through robust attribution and measurement frameworks. \nDelegates will explore how to deliver hyper-personalised customer experiences responsibly — balancing data-driven engagement with privacy\, ethics\, and trust. The agenda also tackles the tension between performance marketing and long-term brand equity\, and reframes customer lifetime value\, retention\, and loyalty as core growth strategies rather than acquisition afterthoughts. \nA strong operational thread runs through the day\, covering omnichannel journey orchestration\, MarTech stack rationalisation\, and the shift from AI experimentation to enterprise-scale deployment. The programme closes by examining AI as critical infrastructure heading into festive-season trading and 2027 planning — covering responsible AI and auditability\, customer data platforms\, AI-augmented contact centres\, real-time churn prevention\, pricing and retention strategy in a constrained economy\, and next-generation CX measurement that moves beyond NPS to demonstrate clear ROI. \nWho Should Attend \n\nSenior Executives (CEO\, COO\, MD)\nChief Marketing Officers (CMOs) and Heads of Marketing\nChief Customer Officers and Heads of Customer Experience\nMarketing Directors and Brand Managers\nCustomer Experience and Customer Success Leaders\nDigital Marketing and MarTech Managers\nData\, Analytics\, and CRM Leaders\nContact Centre and Customer Service Executives\nLoyalty\, Retention\, and Customer Insights Managers\nAI\, Innovation\, and Digital Transformation Leaders
URL:https://kiweb.co.za/event/cx-marketing-conference-2026/
CATEGORIES:Conference
ATTACH;FMTTYPE=image/jpeg:https://kiweb.co.za/wp-content/uploads/2025/07/CX-Marketing-page.jpg
END:VEVENT
END:VCALENDAR