With over 10 years of experience in media and marketing across various industries, I am seasoned marketer who leads the Client Leadership and Transformation function at EssenceMediacom South Africa. I work closely with our clients to break through in the new attention economy by changing the way we innovate and ideate to drive new opportunities for growth. I am well versed in commercial business strategy and always looking for ways to leverage data, analytics, and measurement to influence change across different channels.
I am an advocate for gender equality in the workplace and a continuous learner who seeks to expand my own horizons. I have completed multiple certifications in analytics, social media, and digital platforms to keep up with the evolving landscape of media and marketing. I believe that knowledge is the greatest gift I can give this industry and as such I am contributor for the Bookmarks and the IAB and offer mentorship to all in the field. I am an avid public speaker and always keen to share my learnings in this space.
