With a Doctorate in Marketing Communications, I am currently employed as Marketing Director at The Capital Hotels, Apartments & Resorts. With over 12 years of professional brand experience, my skillsets and experience cover all of the following facets of Digital Business services: Integrated Digital Campaign Planning, Strategy & Execution; Social Media Strategy & Execution; Digital Paid Media Planning and Execution; Digital Lead Generation; Digital Transformation; Digital PR, Digital Content Marketing; Paid & Organic SEO; Online Reputation Management; CRM Strategy & Implementation, to name but a few.
I have a burning passion for academics and completed my PhD in Communication studies in 2016, with thesis title: ‘Exploring the organisational positioning of professional social media within a modern marketing communications context.’ Considering my love for academics, I am also a part-time Digital Marketing Lecturer, Course developer & Post Grad Research Supervisor at various academic institutions.
I have recently also completed a MSc in Psychology via the Liverpool John Moores University in the UK as to expand my understanding of consumer behaviour and consumer psychology.