Chief Commercial & Trade Officer, previously Chief Marketing & Innovation Officer at Wesgro: Official Tourism, Trade, Investment Promotion Agency for Cape Town and Western Cape. Executive with 18 years’ experience in marketing – leading strategic approaches to enhance competitiveness and improve business efficiencies. Proven track record of aligning business goals with innovative, creative thinking. Oxford Said Business School Graduate. Guest lecturer.
CMO Council Member, City Nation Place Advisory Board Member and ex-Silicon Cape Board Member with significant time spent in private sector before moving into public sector. Over the past years I have won multiple global awards for investment promotion, digital & innovation. Completed Amazon Web Services’ Demystifying Generative AI training and certification.
Leading the Commercial Unit within Wesgro: Investment and Trade Facilitation, Advocacy & Advisory. Experience in managing complex stakeholders and delivering effective business and marketing strategies.
Delivered a successful multi-year global investor confidence campaign, positioning the destination for investment and establishing a strong business value proposition – targeting strategic source markets for investor confidence.
Led the formation and incubation of “EduInvest” – a strategic project attracting investment into the Western Cape’s education sector. Creator of Pioneers Magazine, profiling innovative Cape tech companies.
Significant experience in through-the-line advertising (TV / radio / print / website / digital strategy). I have worked on a diverse range of major brands including: Coca-Cola, SAB, Foodcorp, Kimberly-Clark, Johnson & Johnson, Samsung and more.
Awards:
– Gold New York Film Festival: Neverending Tourist Campaign
– 2 x Gold Cannes Corporate Award: Film Cape Town, Neverending Tourist Campaign
– Gold City Nation Place: One Day Tourism Campaign
– Silver Loerie: Neverending Tourism Campaign
– Bronze Loerie: Metaverse Climb Table Mountain in Roblox
– Creative Circle Award: Integrated Strategy – One Day Tourism Campaign
– Creative Circle Award: Radio & Audio: One Day Tourism Campaign
– Silver Loerie: One Day Podcast Series
– Finalist City Nation Place: Investor Confidence Campaign
– Finalist New Generation Awards: Corporate Website
– Bronze Bookmark: One Day Campaign