Experienced Growth Product Manager currently scaling e-commerce conversion at Yoco, Africa’s largest fintech. I combine 12+ years of systematic experimentation with hands-on product leadership to drive measurable growth.
My approach is proven: as Chief Product Officer and founder of Now Novel, I built a platform serving hundreds of thousands globally (9.7 TrustSpot rating). Through my consultancy, I’ve designed experimentation frameworks for enterprise clients including Canon, Interflora, and Woolworths – methodologies I now apply at scale in the fintech space.
Key strengths:
– Conversion rate optimization through hypothesis-driven testing
– E-commerce product strategy and growth funnel development
– AI integration for experimentation and automation
– Researching and understanding online customers
I share my AI journey through “52 AI Experiments” – a weekly newsletter documenting practical AI applications in product work and beyond, complete with transparent successes and failures.
Sourdough enthusiast with an 1841 Oregon Trail starter – because exceptional products, like exceptional bread, come from patience, iteration, and continuous improvement.
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