Candice Goodman was awarded the DMA’s Direct Marketer of the Year in 2016 and is currently a Non-Executive Board Member of the Direct Marketing Association. She is also on the Education Committee of the IAB. Candice headed Education at the Mobile Marketing Association of SA for over 5 years, and was on the MMA Advisory Board as Chairman, as well as the first Certified MMA Mobile Marketer in South Africa.
She founded mobile marketing technology enabler, Mobitainment, in 2006, winning multiple awards over the past 14 years. Mobitainment earned the coveted title of “#1 Technology Provider in Africa, #4 in EMEA, and #8 globally” from the MMA Global in 2018.
In 2014, Candice won first prize in the Goldman Sachs-GIBS 10,000 Women Certification Programme at GIBS, and in 2015, came in top among the first local graduates of the international IDM (Institute of Direct and Digital Marketing).
Candice is a prolific speaker on the subject and has spoken around South Africa, Africa and in Europe about her passion for mobile in the African Market at various conferences over the years like AfricaCOM, East AfricaCOM, The Internet Show, Mobile Web Africa, Tech4Africa, Wired Women, Mobile Entertainment Africa, Marketing Mix, MRMW Africa, The Best of Digital and M-Days… to name a few.
