Debi Potgieter, CCXP, ACXP®, CCCX

CEO & Founder of XMwize Solutions | #6 Global CX Leader | 3× CCXP | CX Transformation Strategist | Vice Chair, CXPA CCXP Advisory Council | CXSA Board Member | Keynote Speaker
Background

My purpose is to make every interaction count.

Customer Experience is my life’s work. I believe kindness changes outcomes, compassion builds trust and when these are shaped into disciplined, intentional experience design, they create real human and business impact.

I am the CEO of XMwize Solutions and Chairperson of Customer Experience South Africa (CXSA). I am triple-certified globally (CCXP, ACXP®, CCCX – Lifetime) and have 35 years of experience in financial services, with deep expertise across credit risk, collections and recoveries, and experience-led risk.

My work focuses on helping organisations embed CX as an integrated way of doing business; strengthening governance, improving high-stakes customer journeys and translating experience into measurable value.

I have been honoured with Africa CX Leader of the Year awards, Distinction as an ICXA judge, and lifetime CCCX recognition, and I serve on the CXPA CCXP Advisory Committee.

I care deeply about protecting customer dignity, growing CX professionals and building organisations that take people seriously.


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