In the dynamic world of business, where strategic branding and customer experience (CX) are paramount, I have spent over two decades honing skills that now serve a broader purpose.
Driven by a curiosity to explore and a desire to share, my career foundation is built on launching brands and developing marketing strategies that resonate globally, always focusing on the human elements of business and the power of effective connection.
Currently, I engage deeply with these concepts through multiple professional avenues. As a lecturer, I teach subjects close to my heart—Strategic Branding, Marketing, and CX. I merge practical insights with academic theory, crafting an educational experience that bridges professional practice with scholarly inquiry. This approach not only enriches the learning environment but also ensures the practical applicability of theoretical knowledge.
Completing my Doctorate in Business Administration at the Swiss School of Management was an integral part of my professional development, enhancing my insights into Customer Experience Management—a field where I actively contribute as a Certified Customer Experience Professional and a judge at international forums.
As a consultant, researcher, and educator, I am committed to applying my expertise in real-world settings, advising companies, and conducting research studies. This integrated approach allows me to ignite curiosity and foster innovation across disciplines.
