Elizabeth Lee Ming is an award-winning Growth Marketer, Innovator and Business Owner. A Human Behavioural Scientist at heart, Elizabeth is one of the very rare Marketing leaders with the unique combination of digital expertise and data driven performance passion accelerating growth and scaling businesses. With over 22 years extensive experience in B2B and B2C Marketing on both client and agency side, she has worked in South Africa, the UK and USA at a number of blue chip organisations across: Retail, CPG, Education, Ed Tech, Global Tech and Financial Services in C-suite roles at Momentum, TBWA and Red & Yellow Creative School of Business. Her proficiency and demonstrated talent at building and growing customer value through the power of digital and data driven initiatives combines the art and science of marketing to deliver real business results to get, keep and grow clients through profitable, value-based relationships that address client needs.
Her experience covers the full funnel of marketing and customer lifecycle management specialising in: Growth Marketing, Customer Relationship Management, Loyalty, Direct, Digital, Data driven marketing, Integrated Marketing, Campaign Management, Project Management and execution on Marketing and process plans, Digital, Channel, Mobile and CRM Strategy and implementation, Paid and Performance Media. During her tenure as Head of CRM at Ster-Kinekor Theatres – the loyalty program was named Most Valuable Loyalty Program in SA. Career Summary: Elizabeth has headed up Marketing for Red & Yellow Creative School of Business – creating an iconic and distinctive brand and for Le Wagon Cape Town – Top ranked Coding Bootcamp in the world. Previously CMO of Momentum Digital, responsible for client acquisition, retention and management strategies to build clients for life, Elizabeth spearheaded direct data driven communications and campaigns via digital channels (web, mobile, social, email, SMS, MMS, USSD) in order to ensure communications are relevant, targeted, contextual and segmented to the appropriate audience to deliver outstanding results in acquisition, engagement and retention. During her tenure as CMO of Momentum
Digital -Awards: Momentum received their first Assegai Awards in November 2015 for:
1. Excellence in Email Marketing
2. Leader Award of Excellence: Targeted Mobile SMS/MMS
A highly sought-after Speaker, Facilitator and Trainer, she has chaired and presented keynote speeches at many conferences focused on Marketing, New Tech and Disruption. Elizabeth consults through her company Hello Digital to a number of clients looking to disrupt their industries, progress their digital transformation or accelerate growth.
