Jonatan Allback

CEO & Co-Founder at NjiaPay | Payments Partner for Online Businesses in Africa | ex-Adyen
Background

Payments in Africa shouldn’t be this hard.

Online retailers, SaaS platforms, and fintechs expanding into Africa face the same nightmare: a fragmented ecosystem, 5+ PSP integrations to maintain, inconsistent routing, failed transactions, and zero visibility across markets.

That’s exactly why we built NjiaPay. We aggregate and orchestrate across multiple providers and countries in Africa.

NjiaPay is a Payments Performance Partner that gives businesses one API, one platform, and one point of contact — to accept cards, mobile money, and local payment methods across Africa. We handle the routing, redundancy, reconciliation, and complexity. You focus on growth.

With nearly 15 years in payments — including 8.5 years at Adyen — I’ve seen firsthand what broken infrastructure costs businesses in revenue, time, and trust.

Who we work with: → Online merchants expanding into or across African markets → SaaS platforms and fintechs needing reliable local payment rails → Investors building conviction in African fintech infrastructure


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