I am a strategic commercial leader with 18+ years of experience driving growth across consumer goods, retail, and technology sectors. My career has been intentionally structured to develop a holistic, cross-functional expertise—spanning commercial strategy, business transformation, and market expansion.
As a digital-native leader with a background in Economics and Finance from UCT, I specialize in understanding customer behavior, identifying revenue opportunities, and implementing strategies that deliver scalable, sustainable growth. I have successfully led high-impact initiatives across multiple industries, consistently exceeding targets and driving measurable business results.
Key Achievements:
Ariel South Africa Launch – Led the in-store strategy that broke Unilever’s 80%+ market dominance, securing 8%+ market share within months.
POSM Process Redesign – Transformed P&G RSA’s point-of-sale material process, improving on-time delivery from 30% to 80% and reducing waste by ZAR 20M+ annually.
Markham Product Allocation Strategy – Revamped allocation to increase weekly sell-through rates from ~8% to 25%+ in underperforming stores, boosting revenue by 3-8% while reducing markdown losses by 10-30%.
I thrive in fast-paced, complex environments where I can drive strategic direction, enhance operational efficiencies, and build high-performing teams. As I look ahead, I am focused on executive leadership roles where I can shape and execute commercial strategies that unlock long-term value for organizations.
