A dynamic change agent, passionate about strategic brand building and developing content strategies that drive customer conversion.
I leverage global eCommerce best practices and drive local eCommerce content strategy with the aim of driving sales conversion on platforms such as Takealot, Pick n Pay, Checkers Sixty60, Zulzi, OneCart, DisChem, UberEats and Clicks.
My expertise lie in deep diving and understanding digital platforms especially eRetailer sites/ apps and customer needs to develop optimized digital brand content strategies that results in sales uplift.