Odette Van Wyk

Group Head of Advertising (Retail Media) at Takealot Group
Background

I have built a career in both marketing and digital disciplines – with a strong focus on strategy, digital and performance marketing, and CRM.

I’m particularly passionate about the point where the three intersect; by using multiple channels, technologies, and touchpoints to acquire a 360-degree view of a customer or brand.

I also have a keen interest in technology and how it impacts marketing – having started a technology/marketing company and sold it to a listed entity. Known for my vision, original ideas, business acumen, effective leadership style and entrepreneurial spirit, I’m driven to find new ways to tackle old problems. I pride myself on my creativity, tenacity, capacity for forward-thinking, and taste for early adoption.


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    The Professional Development Hub


    Background