I’m an experienced executive with a proven record of leading high-performance teams and delivering growth across retail and fintech environments.
Currently serving as Managing Executive: Customer & Growth at homechoice, I oversee marketing, CRM, e-commerce, chat commerce, and omnichannel sales, uniting data, technology, and customer insight to drive revenue and retention.
With a background that bridges consumer credit, data analytics, and strategic marketing, my focus is on turning customer intelligence into measurable business outcomes.
Key strengths include:
-Designing and leading omnichannel strategies that grow both new and repeat customer sales
-Integrating credit, payments, and product ecosystems to unlock cross-sell and retention opportunities
-Building unified customer communication across chat, SMS, email, and digital channels
-Leading large teams through transformation and cultural alignment
-Championing insight-led marketing, personalisation, and measurable ROI
I’m passionate about shaping customer-centric businesses that balance commercial performance with long-term brand value.