Business Leaders, like you, don’t want or need to spend all your time thinking about marketing. As a Fractional CMO, I’m a part-time executive who runs your marketing team and is responsible for all marketing outcomes. With OutsideInCMO, you’ll have a part-time CMO who delivers full-time results without having to pay the high cost associated with such talent.
As a great Fractional CMO, I will find out what your goals are and what has worked so far. Then we will work together to create a comprehensive and executable marketing strategy and tactical plan to achieve those goals, which I will then make happen, so you can go back to being the CEO.
Along the way, I will make sure your team is performing well and in good spirits. I’ll also put in the systems and processes to make your marketing a reliable asset to your company.
That’s what I do for B2C 2-sided marketplaces & SaaS companies.
Ways I can help you:
• Create your marketing strategy with Fractional CMO services
• Correct your messaging and positioning
• Create systems for your team to follow
• Map out your customer journey
• Hire marketing employees and consultants to execute
• Manage KPIs so your marketing makes you money
• Keep your brand awareness top of mind
• Match your customer experience to your brand promise
• Secure retained and loyal customers
What qualifies me to take you from good to great?
I have over 25 years’ international experience leading the marketing function for well-known brands including Sky, Barloworld, Econet, Ampath, RS Components and Cresta Hospitality to name a few. I have delivered revenue and profit growth for B2C 2-Sided marketplaces and SaaS businesses of all sizes across the world.
I have the ability to conceptualise the larger context and strategise implementable solutions. I design consumer-focused marketing strategies that strategically build brands, aligning the felt customer experience and leaving consumers deeply engaged and loyal. I scale high-impact marketing channel strategies to optimise the 6 growth levers: Awareness, Acquisition, Activation, Revenue, Retention and Reputation. I am a natural people leader and have motivated, inspired, hired and developed teams of 7 to 70.
I’d love to hear what your goals are…and help you reach them with marketing that gets results.
Email me on samantha@outsideincmo.com or schedule a call at https://calendly.com/outsideincmo/30min