Stacy Jayne Saggers: Commercial Growth Director, Kantor Insights
Stacy leads Kantor Business Growth and Commercial team, with 2 decades experience in consumer research across client and agency roles, spanning FMCG, baking, retail, financial services and telco’s. Stacy’s expertise is brand growth in South Africa’s unique context, and how growth is informed by the evolving creative and media landscape.
Stacy leads Kantar’s Mzansi Barometer; an annual study which highlights the changing decisions and behaviours of South Africans as they adapt to the evolving macro and domestic circumstances; from loadshedding and the rise of subscription programmes, to household finances and online shopping, to media and social media adoption.
Stacy lives somewhere between Cape Town and Johannesburg and will generally be found enthusiastically bringing the voice of the consumer to the county’s most loved brands via keynote addresses, workshop facilitation and inspiration sessions. Stacy’s personal initiative “Stacy Jayne” embodies her deep love for integration and uses our personal stories to gently challenge the stereotypes that separate and define us. She has a bachelors degree (Hons) cum laude in Sociology from Rhodes University.
