Vilashni Vandayar

Founder and CEO of VMT Squared | Former CMO| Marketing Director at JTI (Japan Tobacco International) & Tiger Brands
Background

I am an experienced marketing professional with a strong background in developing and implementing successful business and marketing strategies within local and multinational FMCG organisations by using data analysis, segmentation strategy development focusing on where to play and how to win, targeted marketing strategies, campaign development and performance measurement to enhance consumer engagement, loyalty and ROI.

Proven track record of turnaround strategies, driving profitability and brand performance in competitive markets.
Expertise in data driven/ performance marketing, P&L management, strategic planning, pricing, market share growth, portfolio optimization and new product development.
My soft skills include team leadership, stakeholder management, and cross-functional collaboration.

Qualifications:
MBA
Digital Marketing
IMM (distinction in Statistics)
BSc (Microbiology and Biochemistry)

Guest speaker for Martech Vibe as well as serving on their expert panel.



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