Don Packett

COO at YOUKNOW: African partners to CX, Social, Marketing and Consumer Intelligence Tech platforms
Background

Starting out in the creative space, Don’s yearning for personal growth has led him down a path to be a self-proclaimed grower of people, a data-nut, a raconteur, a strategist, a lover of sales, a coach, a professional speaker, an author and standup comedian.

He eats, sleeps and breathes leadership, technology and business growth. From working with some of the world’s top leaders for the past two decades, his goal is to continue to understand, create and drive narrative alongside process for individuals and organisations alike. The goal is to achieve true business success through people working with technology.

In the office, the goal is simply to achieve growth not only for the business, but for the individuals in the team as well. By doing so, growth will happen for YOUKNOW’s clients and their customers too. Focusing on technology in the Customer Experience and Personalised Marketing arenas, the primary objective of YOUKNOW is to ensure organisations have their customer data at their fingertips, in real-time, to enable them to make educated business decisions for growth.



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