• Actively drive the development and implementation of the organisation’s demand generation strategy.
• Translating of strategy into actionable goals and execute relevant projects / initiatives across channels aligned to strategic objectives with specific performance measures to support business growth.
• Actively manage digital marketing budgets and ROI.
• Actively align and engage internal stakeholders to understand and influence group wide strategies.
• Actively manage and mentor demand generation team in order to increase competencies, innovation and performance
• Develop, set-up and continuous improvement of digital measurement frameworks to drive digital marketing effectiveness.
• Responsibility for digital marketing budget ensuring most effective application of budget to reach agreed objectives and KPIs
• Drive digital marketing transformation for Sanlam group.
• Co-ordinate the implementation of continuous industry / macro-environment scanning and apply insights to make sure that systems, practices and processes are future proofed and aligned with best practice.
