A passionate and driven leader with a history of successfully driving profitable revenue growth by leveraging big data and AI. Commended by the Managing Director of South African Breweries for exceptional performance and awarded the Sales Director Award at Heineken SA in 2016. Instrumental in relaunching MTN’s loyalty program and recipient the Extra Miler award in 2021. Top performer award for 2 years within Vodacom Business. Experienced in the FMCG, commodity, and telecommunications industries, with expertise in revenue management and pricing strategy, customer segmentation, market research, marketing ROI, econometric modelling, BI platform development, and team mentoring. Excellent communication and people skills, thriving in high-performance team environments.