I’m a technologist and business leader who loves turning complex problems into simple, meaningful digital and offline experiences. With a background in software development, CX, and brand strategy, I focus on using technology to create real business impact — not noise.
My work is all about connecting digital strategy, customer needs, and organisational goals. I believe digital transformation isn’t a function or technology; it’s a way of thinking that shapes how we serve customers, how teams work, and how brands show up.
I lead with a hands-on, collaborative style and enjoy building teams that are curious, bold, and ready to challenge the status quo. For me, transformation is about people just as much as platforms.
Always happy to connect with fellow leaders and innovators who are passionate about shaping smarter, more human-centred organisations.