Marketing Tech Day 2

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09:00 remove 09:45
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Neuromarketing and Consumer Behavior

Thumbnail Alexis Leih

Delve into the latest research and technologies in neuromarketing to understand how brain science can inform and enhance marketing strategies.

09:45 remove 10:30
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Let’s chat about WhatsApp Business

Thumbnail Candice Goodman

• About Conversational Marketing • Use cases for WhatsApp Business • WhatsApp Business App vs API • What you need to know about Messaging, Catalogues, Channels and getting your business ready to start chatting on WhatsApp

10:30 remove 11:00
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Coffee/ Tea Break

11:00 remove 11:45
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Sustainability in Marketing

Thumbnail Kate Kitz

Thumbnail Adrian Naidoo

Explore how sustainable practices and green marketing can not only benefit the planet but also resonate with environmentally-conscious consumers.

11:45 remove 12:30
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Data Privacy in the Age of AI

Thumbnail Mgcobo Gwampi

Examine the challenges and opportunities surrounding data privacy, compliance, and ethical considerations in the era of AI-driven marketing.

12:30 remove 13:30
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Networking Lunch Break

13:30 remove 14:15
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Interactive Content Strategies

Thumbnail Darryl Comley-White

Discuss the importance of interactive content, such as quizzes, polls, and augmented reality experiences, in capturing audience attention and driving engagement.

14:15 remove 15:00
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Subscription-Based Models and Retention Strategies

Thumbnail Stacy Saggers

Explore the rise of subscription-based business models and effective strategies for customer retention in a competitive market.

15:00 remove 15:45
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Emerging Social Media Trends

Thumbnail Rindy Janse Van Rensburg

Stay ahead of the curve by exploring the latest trends in social media marketing, including new platforms, features, and content formats.



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    The Professional Development Hub


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