Elvira Primo

Distribution Enablement Executive at Old Mutual South Africa
Background

As Distribution Enablement Executive within Old Mutual’s Mass and Foundation Cluster, I drive both the strategic enablement and operational excellence across our national distribution channels. I lead a multifaceted portfolio supporting our tied channels, call centre, brokers, franchises, virtual advisers, and the Foundation Market business—all engineered to strengthen channel performance, drive scalable growth, and deepen customer centricity.

Key Responsibilities & Impact

  • Strategic Leadership & Operations

I direct a multidisciplinary team of 180+ individuals across key functional areas, including Intermediary Digital Transformation, REM & Sales Reporting, Market Management Support, Disciplined Execution, National Sales Support, Property & End-User Computing, and Risk, Compliance & EHS—fostering a culture of accountability, collaboration, and continuous improvement.

Key Highlights:

  1. Transformed our portfolio from a single-channel enablement unit into a multi-channel support engine by optimising workforce structures and enhancing core capabilities.
  2. Developed and deployed a remote sales application for our traditional face-to-face channels during COVID lockdowns, ensuring continued market access and helping sustain adviser livelihoods.
  3. Established an intermediary servicing capability to support 4500 advisers.
  4. Established a fully-fledged EHS capability to support 135 sales branch locations, nationwide.
  5. Maintained rigorous risk management practices.
  • Enterprise Digital Transformation

Aligned with Old Mutual’s “human-led and technology enabled” distribution vision, I serve as a Business Lead for the Old Mutual enterprise-wide Intermediary Digital Transformation programme. This initiative focuses on modernising our intermediary engagement and servicing models while integrating digital capabilities across the advice and sales ecosystem.

Key Highlights:

  1. From concept to initiative: Originated when I began exploring a sales-technology solution for MFC advisers to integrate into our sales ecosystem. The concept was deemed an opportunity for the broader organisation.
  2. Strategic partnership: OneConnect—Ping An Life’s technology arm—is our strategic partner. As Business Lead for MFC, I’ve forged a close alliance with key stakeholders, to ensure our shared vision of delivering a world-class digital experience for intermediaries is fully realised.
  3. Rapid MVP delivery: Oversaw the development of a minimum viable product in 24 months. This included a single sign-on workbench, 360° customer view, a leads capability, a needs analysis, end-to-end integrated sales process, and practice management.
  • Infrastructure & Technology Enablement

I oversee our national property portfolio and end-user computing environment, ensuring frontline teams operate in optimised physical and digital workspaces that boost productivity, compliance, and user satisfaction.

Key Highlights:

  1. Reimagined the distribution property portfolio: optimised spaces for multiple channels; elevating workplace experiences and defined new and flexible ways of work.
  2. Enabled mobile and tablet devices to former paper-based channels as part of their digitisation journey.

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