CX Marketing 2025 Day 2

Mathabo Sekhonyana

Understand how predictive analytics and real-time data modelling empower marketers to anticipate customer behaviour and optimise campaigns before customers even realise their needs. Learn how to convert insights into proactive engagement strategies that deliver ROI.

Dieketseng Shabangu

Loyalty is no longer points-based—it's experience-based. Discover how forward-thinking brands are using personalisation, gamification, and emotional resonance to turn customers into brand advocates and communities into ecosystems of trust.

Steve Towers, ACXC® CPPC® CXMan

Customer and employee experiences are intertwined. This session will show how empowering your workforce with the right tools, data, and culture can improve customer outcomes and reinforce a brand’s promise from the inside out.

Candice Goodman

Understand what First-Party Data is and why it is so valuable. Learn how clicks, conversations, contests, and consent, following ethical practices, create engaging experiences and can turn audiences into loyal data contributors. Explore how to collect meaningful data through games, rewards, and interactivity that delight your audience and deliver insights.

Jean Scheltema

Discover how organisations are establishing in-house marketing innovation labs and agile squads to test, iterate, and deploy new campaigns, channels, and technologies faster than ever before—without waiting for perfection.

Dr. Lara Sukhdeo

Go beyond traditional demographics and dive into the emotional and subconscious drivers of customer decision-making. Learn how brands are using neuro-marketing tools and sentiment analysis to craft emotionally resonant campaigns that influence action.

Antonia Oakes

Today’s consumers care about values. This session explores how purpose-led marketing strategies, ESG alignment, and transparency can enhance brand loyalty, attract new audiences, and create long-term differentiation in saturated markets.