Marketers Connect 2025 Day 1

Exploring how generative AI tools, such as ChatGPT and DALL-E, are revolutionizing content creation, campaign optimization, and customer engagement. This session highlights practical use cases, ethical considerations, and the potential for AI-driven personalization to deliver impactful and cost-effective marketing strategies across industries.

Uncover how predictive analytics leverages customer data to forecast behavior and preferences. Learn how marketers can create highly personalized experiences using advanced AI algorithms to improve targeting, retention, and ROI, while navigating challenges like data privacy and ethical use.

Explore how organizations can align marketing strategies with sustainability goals. This topic covers green messaging, eco-conscious branding, and consumer expectations for ethical business practices, showcasing how to create value while promoting environmental stewardship and authentic storytelling.

Discover how technologies like AR, VR, and the metaverse are reshaping customer interactions. Learn how to design immersive experiences that captivate audiences, boost brand engagement, and create memorable, emotionally resonant connections in both B2B and B2C contexts.

As privacy regulations tighten, zero-party data collection offers a solution. Learn how to engage customers to willingly share valuable data, building trust while delivering tailored marketing campaigns. Best practices and successful implementation examples will be highlighted.

Understand the evolution of marketing automation to more intuitive, AI-driven solutions. This session will showcase tools that enhance customer journeys, streamline workflows, and deliver meaningful insights, enabling marketers to focus on strategy and creativity rather than repetitive tasks.

Dive into the changing landscape of influencer marketing, from leveraging niche micro-influencers to working with AI-generated virtual influencers. Learn how to maximize campaign impact, measure ROI, and align influencer strategies with brand authenticity and goals.