CX Marketing 2025 Day 1

Mahlodi Kgatle

Event MC: Mahlodi Kgatle - Keynote Speaker | Founder of Speakingdom, a Pan-African communication skills company, creating impact through the transformative power of communication.

Khwathelani Tshikovhi

Explore how leading brands are embedding customer empathy at every level of business strategy. This session will uncover how to gather, interpret, and act on customer signals to design seamless journeys, build trust, and fuel sustainable growth in a hyper-competitive market.

Alex Hoyland

Discover how companies are mapping and personalizing customer journeys to balance digital efficiency with human emotion. Learn how to reimagine customer touchpoints using behavioural data, AI tools, and UX principles to deliver memorable, connected experiences across channels.

Deidre Wolmarans

This session would explore how a brand’s reputation has become its most powerful currency — and how marketing and communication leaders can proactively shape, protect, and grow that capital across increasingly fragmented digital platforms.

Trent Rossini

Move beyond superficial personalisation. This session dives into how brands can leverage AI and machine learning to deliver deeply relevant, context-aware customer experiences that increase loyalty, reduce churn, and maximise value at every touchpoint.

Taryn Shor

Madeleen Van Den Berg

Explore best practices for capturing, analysing, and operationalising customer feedback in real-time. Discover how mature VoC programmes can predict customer needs, enable faster decisions, and create agile, responsive marketing and service models.

Carmen Murray (PGDip) (She/Her)

In an age of digital fatigue, discover how emotionally intelligent storytelling and purpose-driven content can differentiate your brand. Hear from experts using data and narrative to craft campaigns that spark engagement and deepen customer connection.