Marketers Connect 2025 Day 2

Learn how to use analytics and customer insights to craft compelling narratives that drive emotional connections. This session explores blending creativity with data to create campaigns that captivate audiences, enhance engagement, and boost brand loyalty.

Explore the latest trends in social commerce, from shoppable livestreams to integrated checkout features on social platforms. Understand how brands can use these tools to streamline purchase journeys and turn social followers into loyal customers.

Discover how blockchain technology enhances transparency, combats ad fraud, and revolutionizes loyalty programs. This session will demystify blockchain applications, showing marketers how to create secure, trustworthy campaigns that appeal to tech-savvy consumers.

Learn how insights from behavioral science can influence consumer decision-making. This topic covers practical strategies like choice architecture, social proof, and scarcity to design campaigns that subtly guide customer actions and improve conversion rates.

Explore how purpose-driven marketing connects with socially conscious consumers. This session highlights how brands can articulate and act on meaningful values, fostering stronger emotional bonds and increasing customer loyalty while driving positive societal change.

Discuss the ethical implications of AI in marketing, including bias, data privacy, and transparency. This session will provide actionable guidance on ensuring responsible AI usage while still achieving innovative and effective marketing outcomes.

Integrating ESG risks into audit frameworks is crucial for organizational sustainability. This session focuses on identifying ESG-related risks, assessing reporting accuracy, and aligning audit practices with global ESG standards to enhance accountability and investor confidence.