Marketers Connect 2025 Day 2

Gershon Venkatsamy

Learn how to use analytics and customer insights to craft compelling narratives that drive emotional connections. This session explores blending creativity with data to create campaigns that captivate audiences, enhance engagement, and boost brand loyalty.

Katekani Baloyi

Explore the latest trends in social commerce, from shoppable livestreams to integrated checkout features on social platforms. Understand how brands can use these tools to streamline purchase journeys and turn social followers into loyal customers.

Carmen Murray (PGDip) (She/Her)

A look at the return to real-life, hybrid community-building and how brands can adapt. After two years of experimenting in this space, I’ve learned powerful lessons on what it takes to create meaningful engagement beyond the algorithm.

Steven Mitchell, MBA

Learn how insights from behavioral science can influence consumer decision-making. This topic covers practical strategies like choice architecture, social proof, and scarcity to design campaigns that subtly guide customer actions and improve conversion rates.

Rindy Janse Van Rensburg

Explore how purpose-driven marketing connects with socially conscious consumers. This session highlights how brands can articulate and act on meaningful values, fostering stronger emotional bonds and increasing customer loyalty while driving positive societal change.

Discuss the ethical implications of AI in marketing, including bias, data privacy, and transparency. This session will provide actionable guidance on ensuring responsible AI usage while still achieving innovative and effective marketing outcomes.

Ewoudt Cloete, PHD

Uncover how predictive analytics leverages customer data to forecast behavior and preferences. Learn how marketers can create highly personalized experiences using advanced AI algorithms to improve targeting, retention, and ROI, while navigating challenges like data privacy and ethical use.