todayJanuary 28, 2024
todayJanuary 28, 2024
Welcome Speech by Your MC: Rosaria Cedras
Explore how artificial intelligence is transforming marketing personalization, enhancing customer experiences, and driving engagement.
Find out how the greatest organisations have consistently delighted their Customers to establish competitive advantage
Dive into the impact of voice search on SEO and how marketers can optimize their strategies to adapt to the increasing use of voice-activated devices.
In a brand agnostic world where brand loyalty is plummeting, the fight for market share is tougher than ever. Yet brands make the mistake of asking how to build up their brand instead of how to create and build fans. In this talk, I explore the current consumer mindset, why brands need to focus their strategies outward and co-create, and provide 5 actionable steps to turning your community into a fanbase - a powerful brand advocate and organic influencer that markets for you.
1. The human implication of technology enablement 2. How Trust is a Critical Differentiator 3. Sector extract example: in the fast paced retail sector what can we learn that is relevant 4. Leadership metrics: hard vs soft data 5. What does Best in Class Customer Engagement look like
Discuss the evolution of influencer marketing, focusing on authenticity, long-term partnerships, and the use of micro and nano influencers.
Explore the potential of 5G technology in transforming marketing campaigns, improving mobile experiences, and enabling real-time interactions.
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