Marketing Tech Day 1

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08:55 remove 09:00
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Welcome Speech

Thumbnail Rosaria Cedras

Welcome Speech by Your MC: Rosaria Cedras

09:00 remove 09:45
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AI-Powered Personalization Strategies

Thumbnail Yudhvir Seetharam, Ph.D, FIFM

Explore how artificial intelligence is transforming marketing personalization, enhancing customer experiences, and driving engagement.

09:45 remove 10:30
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How do we establish competitive advantage?

Thumbnail Rob Fleming

Find out how the greatest organisations have consistently delighted their Customers to establish competitive advantage

10:30 remove 11:00
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Coffee/ Tea Break

11:00 remove 11:45
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Voice Search Optimization

Thumbnail Dr. Tatenda Chabata

Dive into the impact of voice search on SEO and how marketers can optimize their strategies to adapt to the increasing use of voice-activated devices.

11:45 remove 12:30
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The most powerful thing a brand can do is become part of someone's identity.

Thumbnail Kirsty Bisset

In a brand agnostic world where brand loyalty is plummeting, the fight for market share is tougher than ever. Yet brands make the mistake of asking how to build up their brand instead of how to create and build fans. In this talk, I explore the current consumer mindset, why brands need to focus their strategies outward and co-create, and provide 5 actionable steps to turning your community into a fanbase - a powerful brand advocate and organic influencer that markets for you.

12:30 remove 13:30
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Networking Lunch Break

13:30 remove 14:15
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What we learning as global B2B engagement experts with companies fighting to survive and thrive

Thumbnail Dylan Piatti

1. The human implication of technology enablement 2. How Trust is a Critical Differentiator 3. Sector extract example: in the fast paced retail sector what can we learn that is relevant 4. Leadership metrics: hard vs soft data 5. What does Best in Class Customer Engagement look like

14:15 remove 15:00
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Influencer Marketing 2.0

Thumbnail Akhona C. Bashe

Discuss the evolution of influencer marketing, focusing on authenticity, long-term partnerships, and the use of micro and nano influencers.

15:00 remove 15:45
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5G and Marketing Innovation

Thumbnail Resham Sivnarain

Explore the potential of 5G technology in transforming marketing campaigns, improving mobile experiences, and enabling real-time interactions.


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    The Professional Development Hub


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