Marketing Tech Nov 2024 Day 1

Nontuthuko Mhlungu

Welcome Speech by Your MC: Nontuthuko Mhlungu: Founder at People With Purpose Consulting I Corporate MC I Keynote Speaker

Ziaad Suleman

Explore how big data analytics can enable hyper-personalized marketing campaigns by analyzing large datasets to uncover unique customer insights. Discussions will include customer segmentation, predictive modeling, and real-time personalization engines.

Gary Allemann

Discussing the latest regulations and best practices for ensuring data privacy and compliance in digital marketing initiatives. This will include GDPR compliance, data protection frameworks, and ethical data usage guidelines.

Pieter Groenewald

1. Phase one - Historical content creation and distribution up to 2000 2. Phase two - Indexing of information 2000-2010 3. Phase three - Organizing people 2010-2020 4. Phase four - Demand generation 2020-???

Greg Serandos

Explore how AI is revolutionizing marketing strategies by enabling hyper-personalization, customer segmentation, and predictive analytics.

Candice Goodman

We will delve into the dynamic world of conversational marketing, exploring how chatbots and AI, specifically African Intelligence, are revolutionising customer engagement. We'll unpack the buzzwords and offer practical tips, innovative tricks, and essential tools that can be implemented today in your chatbots to enhance your conversational marketing strategy and leverage AI (African Intelligence).

Nivasha Pillay

Examining advanced attribution models that assign value to each touchpoint in the customer journey across multiple digital channels. Discussions will include algorithmic attribution, multi-touch attribution modeling, and integrating offline data sources. 

Trent Rossini

Exploring the capabilities of real-time marketing automation platforms to deliver personalized messages and offers based on customer behavior and preferences. The discussions will include event-triggered marketing campaigns, dynamic content delivery, and A/B testing in real-time.