
todayJanuary 28, 2024
todayJanuary 28, 2024
Discussing effective strategies for identifying, engaging, and measuring the impact of influencers in digital marketing campaigns. Discussions will include influencer selection criteria, performance metrics, and regulatory compliance.
Explore how AI and machine learning algorithms can enhance personalization efforts in digital marketing, leading to more targeted and effective campaigns. Topics will include recommendation systems, predictive analytics, and dynamic content generation
Stay ahead of the curve by exploring emerging trends and innovations in social media marketing, such as ephemeral content, social commerce, and AI-driven content optimization.
Dive into the world of immersive video content, including 360-degree videos, virtual reality experiences, and interactive storytelling techniques.
• Websites remain the foundational hub of any digital marketing strategy, even as new channels, AI personalisation, and immersive strategies emerge. • Social media, email, and influencer marketing work to attract attention, but it is often the website that closes the deal. • By enhancing the performance and personalisation of websites, businesses can ensure that all marketing investments lead to impactful user experiences and, ultimately, conversions.
Discover how emerging technologies such as artificial intelligence, machine learning, and predictive analytics are transforming email marketing, enabling more targeted segmentation, dynamic content optimization, and automated workflows.
Discussing the ethical considerations and societal implications of using AI and machine learning algorithms in marketing initiatives. Discussions will include bias mitigation techniques, transparency in algorithmic decision-making, and ensuring fairness and accountability in AI-powered marketing systems.
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