Marketing Tech Nov 2024 Day 2

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08:30 remove 09:15
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Influencer Marketing Strategies

Thumbnail Unity Kgongoana

Discussing effective strategies for identifying, engaging, and measuring the impact of influencers in digital marketing campaigns. Discussions will include influencer selection criteria, performance metrics, and regulatory compliance.

09:15 remove 10:00
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AI-Powered Personalization Strategies

Thumbnail Lorraine Landon

Explore how AI and machine learning algorithms can enhance personalization efforts in digital marketing, leading to more targeted and effective campaigns. Topics will include recommendation systems, predictive analytics, and dynamic content generation

10:00 remove 10:30
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Coffee/ Tea Break

10:30 remove 11:15
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Emerging Trends in Social Media Marketing

Thumbnail Elizabeth Lee Ming

Stay ahead of the curve by exploring emerging trends and innovations in social media marketing, such as ephemeral content, social commerce, and AI-driven content optimization.

11:15 remove 12:00
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Immersive Video Marketing Strategies

Thumbnail Mike Elmira

Dive into the world of immersive video content, including 360-degree videos, virtual reality experiences, and interactive storytelling techniques.

12:00 remove 13:00
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Networking Lunch Break

13:00 remove 13:45
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Website Optimisation in the Age of Tech-Driven Marketing: Bridging the Gap Between Attraction and Conversion.

Thumbnail Fred Beunink

• Websites remain the foundational hub of any digital marketing strategy, even as new channels, AI personalisation, and immersive strategies emerge. • Social media, email, and influencer marketing work to attract attention, but it is often the website that closes the deal. • By enhancing the performance and personalisation of websites, businesses can ensure that all marketing investments lead to impactful user experiences and, ultimately, conversions.

13:45 remove 14:30
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Emerging Technologies in Email Marketing

Thumbnail Paula Sartini

Discover how emerging technologies such as artificial intelligence, machine learning, and predictive analytics are transforming email marketing, enabling more targeted segmentation, dynamic content optimization, and automated workflows.

14:30 remove 15:15
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Ethical AI in Marketing

Thumbnail Timothy Spira

Discussing the ethical considerations and societal implications of using AI and machine learning algorithms in marketing initiatives. Discussions will include bias mitigation techniques, transparency in algorithmic decision-making, and ensuring fairness and accountability in AI-powered marketing systems.


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    The Professional Development Hub


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