CX & Marketing Conference 2025

Mahlodi Kgatle

Event MC: Mahlodi Kgatle - Keynote Speaker | Founder of Speakingdom, a Pan-African communication skills company, creating impact through the transformative power of communication.

Khwathelani Tshikovhi

Explore how leading brands are embedding customer empathy at every level of business strategy. This session will uncover how to gather, interpret, and act on customer signals to design seamless journeys, build trust, and fuel sustainable growth in a hyper-competitive market.

Alex Hoyland

Discover how companies are mapping and personalizing customer journeys to balance digital efficiency with human emotion. Learn how to reimagine customer touchpoints using behavioural data, AI tools, and UX principles to deliver memorable, connected experiences across channels.

Lyndon Barends

This keynote unpacks the evolving role of CMOs and marketing leaders in championing customer-centricity across the organisation. Learn how to break silos, realign teams, and become the internal voice of the customer while driving innovation and business impact.

Trent Rossini

Move beyond superficial personalisation. This session dives into how brands can leverage AI and machine learning to deliver deeply relevant, context-aware customer experiences that increase loyalty, reduce churn, and maximise value at every touchpoint.

Taryn Shor

Derek Tedder

Explore best practices for capturing, analysing, and operationalising customer feedback in real-time. Discover how mature VoC programmes can predict customer needs, enable faster decisions, and create agile, responsive marketing and service models.

Carmen Murray (PGDip) (She/Her)

In an age of digital fatigue, discover how emotionally intelligent storytelling and purpose-driven content can differentiate your brand. Hear from experts using data and narrative to craft campaigns that spark engagement and deepen customer connection.

Deidre Wolmarans

This session would explore how a brand’s reputation has become its most powerful currency — and how marketing and communication leaders can proactively shape, protect, and grow that capital across increasingly fragmented digital platforms.

Mathabo Sekhonyana

Understand how predictive analytics and real-time data modelling empower marketers to anticipate customer behaviour and optimise campaigns before customers even realise their needs. Learn how to convert insights into proactive engagement strategies that deliver ROI.

Dieketseng Shabangu

Loyalty is no longer points-based—it's experience-based. Discover how forward-thinking brands are using personalisation, gamification, and emotional resonance to turn customers into brand advocates and communities into ecosystems of trust.

Steve Towers, ACXC® CPPC® CXMan

Customer and employee experiences are intertwined. This session will show how empowering your workforce with the right tools, data, and culture can improve customer outcomes and reinforce a brand’s promise from the inside out.

Candice Goodman

Understand what First-Party Data is and why it is so valuable. Learn how clicks, conversations, contests, and consent, following ethical practices, create engaging experiences and can turn audiences into loyal data contributors. Explore how to collect meaningful data through games, rewards, and interactivity that delight your audience and deliver insights.

Jean Scheltema

Discover how organisations are establishing in-house marketing innovation labs and agile squads to test, iterate, and deploy new campaigns, channels, and technologies faster than ever before—without waiting for perfection.

Go beyond traditional demographics and dive into the emotional and subconscious drivers of customer decision-making. Learn how brands are using neuro-marketing tools and sentiment analysis to craft emotionally resonant campaigns that influence action.

Today’s consumers care about values. This session explores how purpose-led marketing strategies, ESG alignment, and transparency can enhance brand loyalty, attract new audiences, and create long-term differentiation in saturated markets.