Marketing Tech Gathering

today November 6, 2024my_locationThe Maslow Hotel in Sandton


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Marketing & CX Tech 2024, where innovation meets strategy in the dynamic world of marketing-cx technology. This 3-day conference is set to be a groundbreaking event, bringing together industry leaders, Marketing & CX professionals, and tech enthusiasts to explore the latest trends, share insights, and foster collaboration in the ever-evolving landscape of marketing & cx technology.

Key Themes:

  1. Emerging Technologies: Delve into the latest technologies reshaping the marketing landscape, including artificial intelligence, machine learning, augmented reality, and blockchain. Gain insights into how these innovations can be harnessed to drive marketing effectiveness and enhance customer experiences.
  2. Data-Driven Marketing: Explore the power of data in shaping marketing strategies. Learn about advanced analytics, predictive modeling, and customer segmentation techniques that empower marketers to make informed decisions and create personalized, targeted campaigns.
  3. Digital Transformation: Navigate the digital transformation journey with expert guidance on adopting new tools, processes, and technologies. Understand how organizations can stay agile and competitive in the digital age while meeting the evolving expectations of today’s tech-savvy consumers.
  4. Customer Engagement Strategies: Discover effective ways to engage and connect with your audience. Explore case studies and success stories from leading brands that have mastered the art of creating meaningful and lasting relationships with their customers.
  5. Cybersecurity in Marketing: With the increasing reliance on digital platforms, safeguarding sensitive data is paramount. Learn about the latest cybersecurity trends and best practices to protect your organization from potential threats and ensure the trust of your customers.

Conference Highlights:

  1. Keynote Speakers: Hear from industry thought leaders and visionaries who will share their insights and experiences, providing attendees with a roadmap for success in the ever-changing marketing tech landscape.
  2. Networking Opportunities: Connect with professionals from diverse industries, fostering valuable relationships that can lead to collaborations and partnerships. Engage in roundtable discussions, meetups, and networking events designed to facilitate meaningful connections.
  3. Exhibition Hall: Explore the latest products and services from leading marketing technology providers. Get a firsthand look at cutting-edge solutions that can elevate your marketing efforts.

Benefits of Attending:

  • Stay Ahead of Trends: Gain a comprehensive understanding of the latest trends and innovations in marketing technology, ensuring you stay ahead of the curve and can implement strategies that give your organization a competitive edge.
  • Networking Opportunities: Connect with industry peers, potential collaborators, and experts who can provide valuable insights and guidance. Build a network that extends beyond the conference, creating lasting professional relationships.
  • Practical Insights: Acquire practical knowledge and skills through interactive workshops and real-world case studies. Learn how to apply the latest technologies and strategies directly to your marketing initiatives.
  • Inspiration and Motivation: Immerse yourself in an environment filled with inspiration and motivation. Hear success stories, learn from challenges, and leave the conference with a renewed sense of purpose and excitement for the future of marketing.
  • Professional Development: Elevate your career by staying informed about the latest advancements in marketing technology. The knowledge gained at Marketing Tech 2024 can position you as a leader in your organization and the broader industry.

Join us at Marketing Tech 2024 and be part of a transformative experience that will shape the future of marketing. Embrace innovation, connect with industry leaders, and leave empowered to drive success in the rapidly evolving world of marketing technology.

WHO ARE THE ATTENDEES?

Chief Marketing Officers, Directors of Marketing, Marketing Analysts, Marketing Coordinators, Marketing Consultants, Marketing Managers, Marketing and Promotions Managers, Marketing Specialists, Vice President of Marketing,  Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, Customer Experience professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing.


Speakers

Past Speakers

Location

The Maslow Hotel
in Sandton, Johannesburg


Past Sponsors


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Program
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Welcome Speech

Thumbnail Nontuthuko Mhlungu

Welcome Speech by Your MC: Nontuthuko Mhlungu: Founder at People With Purpose Consulting I Corporate MC I Keynote Speaker

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Hyper-Personalization Through Big Data Analytics

Thumbnail Ziaad Suleman

Explore how big data analytics can enable hyper-personalized marketing campaigns by analyzing large datasets to uncover unique customer insights. Discussions will include customer segmentation, predictive modeling, and real-time personalization engines.

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Data Privacy and Compliance in Marketing

Thumbnail Gary Allemann

Discussing the latest regulations and best practices for ensuring data privacy and compliance in digital marketing initiatives. This will include GDPR compliance, data protection frameworks, and ethical data usage guidelines.

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Coffee/ Tea Break

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The Next Phase of Media - Creators

Thumbnail Pieter Groenewald

1. Phase one - Historical content creation and distribution up to 2000 2. Phase two - Indexing of information 2000-2010 3. Phase three - Organizing people 2010-2020 4. Phase four - Demand generation 2020-???

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AI in Marketing: Transforming Strategy for the Digital Age

Thumbnail Greg Serandos

Explore how AI is revolutionizing marketing strategies by enabling hyper-personalization, customer segmentation, and predictive analytics.

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Networking Lunch Break

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Conversational Marketing with Chatbots and the Use of AI (African Intelligence)

Thumbnail Candice Goodman

We will delve into the dynamic world of conversational marketing, exploring how chatbots and AI, specifically African Intelligence, are revolutionising customer engagement. We'll unpack the buzzwords and offer practical tips, innovative tricks, and essential tools that can be implemented today in your chatbots to enhance your conversational marketing strategy and leverage AI (African Intelligence).

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Cross-Channel Attribution Modeling

Thumbnail Nivasha Pillay

Examining advanced attribution models that assign value to each touchpoint in the customer journey across multiple digital channels. Discussions will include algorithmic attribution, multi-touch attribution modeling, and integrating offline data sources. 

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Real-Time Marketing Automation

Thumbnail Trent Rossini

Exploring the capabilities of real-time marketing automation platforms to deliver personalized messages and offers based on customer behavior and preferences. The discussions will include event-triggered marketing campaigns, dynamic content delivery, and A/B testing in real-time.

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Influencer Marketing Strategies

Thumbnail Unity Kgongoana

Discussing effective strategies for identifying, engaging, and measuring the impact of influencers in digital marketing campaigns. Discussions will include influencer selection criteria, performance metrics, and regulatory compliance.

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AI-Powered Personalization Strategies

Thumbnail Lorraine Landon

Explore how AI and machine learning algorithms can enhance personalization efforts in digital marketing, leading to more targeted and effective campaigns. Topics will include recommendation systems, predictive analytics, and dynamic content generation

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Coffee/ Tea Break

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Emerging Trends in Social Media Marketing

Thumbnail Elizabeth Lee Ming

Stay ahead of the curve by exploring emerging trends and innovations in social media marketing, such as ephemeral content, social commerce, and AI-driven content optimization.

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Immersive Video Marketing Strategies

Thumbnail Mike Elmira

Dive into the world of immersive video content, including 360-degree videos, virtual reality experiences, and interactive storytelling techniques.

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Networking Lunch Break

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Website Optimisation in the Age of Tech-Driven Marketing: Bridging the Gap Between Attraction and Conversion.

Thumbnail Fred Beunink

• Websites remain the foundational hub of any digital marketing strategy, even as new channels, AI personalisation, and immersive strategies emerge. • Social media, email, and influencer marketing work to attract attention, but it is often the website that closes the deal. • By enhancing the performance and personalisation of websites, businesses can ensure that all marketing investments lead to impactful user experiences and, ultimately, conversions.

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Emerging Technologies in Email Marketing

Thumbnail Paula Sartini

Discover how emerging technologies such as artificial intelligence, machine learning, and predictive analytics are transforming email marketing, enabling more targeted segmentation, dynamic content optimization, and automated workflows.

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Ethical AI in Marketing

Thumbnail Timothy Spira

Discussing the ethical considerations and societal implications of using AI and machine learning algorithms in marketing initiatives. Discussions will include bias mitigation techniques, transparency in algorithmic decision-making, and ensuring fairness and accountability in AI-powered marketing systems.

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Empowering the Call to Action

Thumbnail Dawood Patel

Harnessing the confluence of Customer Experience and Artificial Intelligence to truly achieve Return on Investment.

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The Role of Emotional Intelligence in CX Leadership

Thumbnail Grace (Bee) Brown

Diving into how emotional intelligence impacts leadership in customer experience and drives business success.

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Coffee/ Tea Break

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Omni-channel Integration: Crafting Seamless Customer Experiences

Thumbnail Camille Darné

Discussing strategies for delivering consistent and frictionless customer experiences across all touchpoints.

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Case Study: Marketing a Museum in Africa: The story of an award-winning project, that used CX centric thinking

Thumbnail David Peake

Using the Thinkerise Framework to produce CX that delivered 10.4 ROI to save a museum.

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Networking Lunch Break

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Sustainability and CX: The Green Consumer Journey

Thumbnail Gert Jacobs

Exploring how integrating sustainability into customer experience strategies can appeal to the eco-conscious consumer and enhance brand loyalty.

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Customer Experience in the Metaverse: Navigating New Realities

Thumbnail Vincent Maher

Unpacking the opportunities and challenges of delivering exceptional customer experiences in virtual and augmented environments.

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Elevating customer experience: What should you focus on?

Thumbnail Moses Duma (MBA,HPS, CCXP,FCXP)

Customer experience is broad and sometimes can be overwhelming when one considers where to focus. Based on experience, Moses will be sharing some thoughts on the 5 things you should drive in your business to elevate your customer experience. This is a practical key note conversation on keys to elevate your customer experience from good to great.


Details
Begin November 6, 2024 H 08:00
End November 8, 2024 H 16:00
Location The Maslow Hotel in Sandton
Address The Maslow Hotel Johannesburg, South Africa
Phone (+27) 011 046 5455

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