CX & Marketing Conference

today November 19, 2025my_locationThe Maslow Hotel in Sandton


D H M S
Background

The Customer Experience Transformation Conference 2026 is a two-day premier event designed for private sector leaders seeking innovative strategies to elevate customer experience, drive retention, and deliver measurable business impact. With a mix of cutting-edge insights, real-world case studies, and practical frameworks, attendees will leave equipped to lead CX initiatives that anticipate customer needs, balance technology with human empathy, and create experiences that strengthen loyalty in a competitive marketplace.

 

Event Theme

“Transforming Customer Experiences in a Digital-First, AI-Driven Era”
The conference explores emerging technologies, data-driven insights, and human-centric design to empower businesses to deliver seamless, personalised, and trustworthy customer experiences across all touchpoints.

 

Who Should Attend

  • Chief Experience Officers (CXOs) and Heads of Customer Experience
  • Marketing, Product, and Digital Transformation Leaders
  • Contact Centre Managers and Customer Operations Heads
  • Data & Analytics Leaders driving CX insights
  • AI, Automation, and Innovation Specialists
  • Retail, Banking, Telecommunications, and Service Sector Executives

 

Benefits of Attending

  • Gain actionable strategies for AI-driven and human-centric CX
  • Explore hyper-personalisation, retention, and omnichannel solutions
  • Learn to measure CX ROI and link improvements to revenue
  • Network with senior peers, innovators, and technology providers

Access practical frameworks for scaling CX transformation initiatives


Location
Program
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Welcome Speech & Event Opening

Thumbnail Mahlodi Kgatle

Event MC: Mahlodi Kgatle - Keynote Speaker | Founder of Speakingdom, a Pan-African communication skills company, creating impact through the transformative power of communication.

08:30 remove 09:15
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Customer-Obsessed Growth: Turning Empathy into Strategy

Thumbnail Khwathelani Tshikovhi

Explore how leading brands are embedding customer empathy at every level of business strategy. This session will uncover how to gather, interpret, and act on customer signals to design seamless journeys, build trust, and fuel sustainable growth in a hyper-competitive market.

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Designing Human-Centric Journeys in a Digital Age

Thumbnail Alex Hoyland

Discover how companies are mapping and personalizing customer journeys to balance digital efficiency with human emotion. Learn how to reimagine customer touchpoints using behavioural data, AI tools, and UX principles to deliver memorable, connected experiences across channels.

10:00 remove 10:30
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Coffee/ Tea Break

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The Marketing Leader’s Role in Customer-Centric Transformation

Thumbnail Lyndon Barends

This keynote unpacks the evolving role of CMOs and marketing leaders in championing customer-centricity across the organisation. Learn how to break silos, realign teams, and become the internal voice of the customer while driving innovation and business impact.

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AI-Powered Personalisation: Beyond First-Name Marketing

Thumbnail Trent Rossini

Move beyond superficial personalisation. This session dives into how brands can leverage AI and machine learning to deliver deeply relevant, context-aware customer experiences that increase loyalty, reduce churn, and maximise value at every touchpoint.

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Networking Lunch Break

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Voice of the Customer (VoC): Transforming Feedback into Action

Thumbnail Taryn Shor

Thumbnail Madeleen Van Den Berg

Explore best practices for capturing, analysing, and operationalising customer feedback in real-time. Discover how mature VoC programmes can predict customer needs, enable faster decisions, and create agile, responsive marketing and service models.

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Content That Connects: Storytelling for the Modern Buyer

Thumbnail Carmen Murray (PGDip) (She/Her)

In an age of digital fatigue, discover how emotionally intelligent storytelling and purpose-driven content can differentiate your brand. Hear from experts using data and narrative to craft campaigns that spark engagement and deepen customer connection.

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Reputation-Led Branding: Building Trust and Identity in a Digital-First World

Thumbnail Deidre Wolmarans

This session would explore how a brand’s reputation has become its most powerful currency — and how marketing and communication leaders can proactively shape, protect, and grow that capital across increasingly fragmented digital platforms.

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Predictive Marketing: Anticipating Needs, Creating Demand

Thumbnail Mathabo Sekhonyana

Understand how predictive analytics and real-time data modelling empower marketers to anticipate customer behaviour and optimise campaigns before customers even realise their needs. Learn how to convert insights into proactive engagement strategies that deliver ROI.

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Loyalty Reimagined: From Transactional to Emotional Bonds

Thumbnail Dieketseng Shabangu

Loyalty is no longer points-based—it's experience-based. Discover how forward-thinking brands are using personalisation, gamification, and emotional resonance to turn customers into brand advocates and communities into ecosystems of trust.

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Coffee/ Tea Break

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CX and EX: The Human Connection Between Brand and Employee

Thumbnail Steve Towers, ACXC® CPPC® CXMan

Customer and employee experiences are intertwined. This session will show how empowering your workforce with the right tools, data, and culture can improve customer outcomes and reinforce a brand’s promise from the inside out.

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Data with a Smile. Building First-Party Data & Engaging Your Audience While Staying Compliant in South Africa

Thumbnail Candice Goodman

Understand what First-Party Data is and why it is so valuable. Learn how clicks, conversations, contests, and consent, following ethical practices, create engaging experiences and can turn audiences into loyal data contributors. Explore how to collect meaningful data through games, rewards, and interactivity that delight your audience and deliver insights.

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Networking Lunch Break

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Marketing Innovation Labs: Driving Continuous Experimentation

Thumbnail Jean Scheltema

Discover how organisations are establishing in-house marketing innovation labs and agile squads to test, iterate, and deploy new campaigns, channels, and technologies faster than ever before—without waiting for perfection.

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Neuro-Marketing and Emotional Analytics in Customer Strategy

Thumbnail Dr. Lara Sukhdeo

Go beyond traditional demographics and dive into the emotional and subconscious drivers of customer decision-making. Learn how brands are using neuro-marketing tools and sentiment analysis to craft emotionally resonant campaigns that influence action.

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Sustainable Brands, Purposeful Marketing: A Competitive Edge

Thumbnail Antonia Oakes

Today’s consumers care about values. This session explores how purpose-led marketing strategies, ESG alignment, and transparency can enhance brand loyalty, attract new audiences, and create long-term differentiation in saturated markets.


Details
Begin November 19, 2025 H 08:00
End November 20, 2025 H 16:00
Location The Maslow Hotel in Sandton
Address The Maslow Hotel Johannesburg, South Africa
Phone (+27) 011 046 5455

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