Marketers Connect Conference 2025

Exploring how generative AI tools, such as ChatGPT and DALL-E, are revolutionizing content creation, campaign optimization, and customer engagement. This session highlights practical use cases, ethical considerations, and the potential for AI-driven personalization to deliver impactful and cost-effective marketing strategies across industries.

Uncover how predictive analytics leverages customer data to forecast behavior and preferences. Learn how marketers can create highly personalized experiences using advanced AI algorithms to improve targeting, retention, and ROI, while navigating challenges like data privacy and ethical use.

Explore how organizations can align marketing strategies with sustainability goals. This topic covers green messaging, eco-conscious branding, and consumer expectations for ethical business practices, showcasing how to create value while promoting environmental stewardship and authentic storytelling.

Discover how technologies like AR, VR, and the metaverse are reshaping customer interactions. Learn how to design immersive experiences that captivate audiences, boost brand engagement, and create memorable, emotionally resonant connections in both B2B and B2C contexts.

As privacy regulations tighten, zero-party data collection offers a solution. Learn how to engage customers to willingly share valuable data, building trust while delivering tailored marketing campaigns. Best practices and successful implementation examples will be highlighted.

Understand the evolution of marketing automation to more intuitive, AI-driven solutions. This session will showcase tools that enhance customer journeys, streamline workflows, and deliver meaningful insights, enabling marketers to focus on strategy and creativity rather than repetitive tasks.

Dive into the changing landscape of influencer marketing, from leveraging niche micro-influencers to working with AI-generated virtual influencers. Learn how to maximize campaign impact, measure ROI, and align influencer strategies with brand authenticity and goals.

Learn how to use analytics and customer insights to craft compelling narratives that drive emotional connections. This session explores blending creativity with data to create campaigns that captivate audiences, enhance engagement, and boost brand loyalty.

Explore the latest trends in social commerce, from shoppable livestreams to integrated checkout features on social platforms. Understand how brands can use these tools to streamline purchase journeys and turn social followers into loyal customers.

Discover how blockchain technology enhances transparency, combats ad fraud, and revolutionizes loyalty programs. This session will demystify blockchain applications, showing marketers how to create secure, trustworthy campaigns that appeal to tech-savvy consumers.

Learn how insights from behavioral science can influence consumer decision-making. This topic covers practical strategies like choice architecture, social proof, and scarcity to design campaigns that subtly guide customer actions and improve conversion rates.

Explore how purpose-driven marketing connects with socially conscious consumers. This session highlights how brands can articulate and act on meaningful values, fostering stronger emotional bonds and increasing customer loyalty while driving positive societal change.

Discuss the ethical implications of AI in marketing, including bias, data privacy, and transparency. This session will provide actionable guidance on ensuring responsible AI usage while still achieving innovative and effective marketing outcomes.

Integrating ESG risks into audit frameworks is crucial for organizational sustainability. This session focuses on identifying ESG-related risks, assessing reporting accuracy, and aligning audit practices with global ESG standards to enhance accountability and investor confidence.