The Sales Impact Symposium

today November 30, 2026my_locationThe Maslow Hotel in Sandton


D H M S
Background

The Age of Intelligent Selling: Where AI Meets Human Connection

As 2026 cements itself as the year AI moved from sales assistant to active sales teammate, this symposium brings together sales, marketing, and revenue leaders to navigate what’s actually working and what’s hype. Attendees will explore how autonomous AI agents, predictive intelligence, and real-time buyer signals are reshaping the sales function, while examining why trust, motivation, and consultative skill remain the deciding factor in high-stakes deals. Sessions blend practical technology insight with the human craft of selling, equipping delegates to build revenue engines that are both AI-powered and people-led. From rethinking CRM and forecasting to understanding how buyers are now using their own AI agents to vet vendors before a human is ever contacted, this event delivers the strategic edge sales leaders need heading into 2027 planning cycles.

 

Who Should Attend
This symposium is perfect for professionals who aim to drive impactful results in sales and customer engagement:

Professionals from various fields will find immense value at the sales conferences 2026 aimed at enhancing their careers.

  • Sales Leaders: To master strategies for leading agile, high-performing teams and navigating complex sales processes.
  • Sales Representatives: To sharpen consultative selling skills, handle high-pressure environments, and close enterprise deals effectively.
  • Marketing Professionals: To align marketing strategies with data-driven insights and customer needs, supporting seamless handoffs to sales teams.
  • Customer Experience Specialists: To leverage behavioral science and AI for delivering hyper-personalized experiences and fostering long-term customer loyalty.
  • Business Development Managers: To adopt tools and techniques for smarter prospecting and decision-making.
  • Tech-Savvy Innovators: Interested in leveraging digital tools and analytics to revolutionize sales and engagement practices.

 

 

Event Topics

  • AI Agents in Sales: From Assistants to Autonomous Teammates — Explore how AI agents now qualify leads, draft proposals, and manage CRM updates. With 54% of organizations already deploying AI agents across the sales cycle, learn what separates teams that adopt AI well from those merely owning tools.
  • Signal-Based Selling: Replacing Static Lists with Real-Time Buyer Intent — Discover how leading teams use real-time buyer signals instead of generic cadences, since companies using enriched, signal-augmented CRM data generate 44% more sales-qualified leads than those relying on base contact data alone.
  • Predictive Revenue Intelligence and AI-Native CRM Systems — Understand how AI-native CRMs and predictive analytics are transforming forecasting accuracy, pipeline visibility, and deal-risk detection, helping sales leaders move from reactive reporting to proactive, data-driven revenue management across the entire sales cycle.
  • The Human Differentiator: Trust, Motivation, and Performance in an AI-First World — As AI raises the floor on consistency, learn why people remain the true differentiator. Explore how humans drive motivation, trust and performance while technology elevates rather than replaces relationship-driven selling.
  • Continuous, AI-Augmented Sales Coaching — Move beyond quarterly reviews into real-time coaching. Sellers using conversation intelligence are far more effective, with data showing 36% more success securing follow-up meetings compared to those without real-time guidance during calls.
  • Selling to AI: How Buyer-Side Agents Are Changing the Game — A timely look at how enterprise buyers now deploy their own AI agents to screen vendors, evaluate proposals, and conduct due diligence before any human conversation even begins, reshaping early-stage engagement.
  • Consultative Selling in the Age of Self-Service Buyers — Buyers now self-educate faster than ever, with sales cycles and self-paced buying increasing as customers get further along on their own. Learn how to add value once reps finally engage.
  • Hyper-Personalization at Scale: Virtual Sales Rooms and AI-Crafted Proposals — Examine how virtual sales rooms, AI-generated proposals, and immersive demo technology are enabling deeply personalized buyer experiences at scale, helping sales teams differentiate in crowded markets without sacrificing speed or consistency.
  • RevOps and the Unified Tech Stack: Doing More With Fewer Vendors — Explore the consolidation trend reshaping sales technology stacks, where managing fewer vendors reduces integration overhead, simplifies training, and improves data consistency for leaner, more effective revenue operations teams.

Speakers

Location

The Maslow Hotel
in Sandton, Johannesburg


Past Sponsors

Program
08:15 remove 08:30
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Welcome Speech & Event Opening

Thumbnail Mahlodi Kgatle

Welcome Speech by Your MC

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Redefining Sales Leadership in a Volatile Market

Thumbnail Marcelle Arnold

Explore how today’s sales leaders can foster resilience, adaptability, and high performance amidst uncertainty. Learn techniques for motivating teams, managing hybrid workforces, and balancing technology with authentic leadership to drive consistent business growth.

09:10 remove 09:50
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The Psychology of Buying: Understanding Modern Decision-Makers

Thumbnail Charmagne Mazhindu

Dive into how emotional intelligence and behavioral science shape buying behavior. Gain insights into cognitive biases, trust-building, and personalization techniques that strengthen relationships and accelerate conversions across B2B and B2C sales environments.

09:50 remove 10:15
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Coffee/ Tea Break

10:15 remove 10:55
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Creating Seamless Synergy Between Sales and Marketing

Thumbnail Alastair Tempest

Discover frameworks for aligning sales and marketing teams around shared data, messaging, and objectives. Learn how collaborative strategies can improve pipeline efficiency, enhance lead quality, and create a unified, customer-centric growth engine.

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Consultative Selling Mastery: From Transactions to Transformations

Thumbnail Paul Naidoo

Unpack proven techniques for consultative selling that prioritize value creation over volume. Understand how curiosity, empathy, and strategic questioning can uncover client challenges, build credibility, and turn one-time deals into lasting partnerships.

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Data-Informed Decisions: Turning Insights into Action

Thumbnail Alcinda Moezelaar

Learn how to interpret customer and sales data to make smarter business decisions. This session covers practical methods for transforming insights into strategies that drive productivity, retention, and measurable revenue growth

12:15 remove 13:15
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Networking Lunch Break

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Building High-Performance Sales Cultures

Thumbnail Colin Vermaak

Examine what makes sales teams thrive — from motivation frameworks and goal setting to coaching and accountability systems. Discover how to cultivate an environment that drives consistent results and fosters professional growth.

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The Future of Customer Engagement

Thumbnail Varsha Ramesar

Explore how changing buyer expectations, digital interactions, and human connection are redefining customer engagement. Gain strategies for personalizing touchpoints, creating emotional resonance, and strengthening brand loyalty in competitive, fast-moving markets.

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Winning with Strategic Negotiation and Influence

Thumbnail Daisy Makoni

Develop advanced negotiation and influence techniques to navigate complex client relationships and close high-stakes deals. Learn how to balance assertiveness with empathy to create mutually beneficial agreements that strengthen long-term partnerships.

15:15 remove 16:00
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Driving Sales Innovation Through Emerging Technologies

Thumbnail Satish Nrusimhadevara

Explore how cutting-edge technologies like generative AI, sales automation, and predictive analytics are reshaping sales processes. Learn practical approaches to integrating these tools into your workflows to enhance efficiency, uncover hidden opportunities, and create a competitive advantage without losing the human touch in customer interactions.


Details
Begin November 30, 2026 H 08:00
End November 30, 2026 H 16:00
Location The Maslow Hotel in Sandton
Address The Maslow Hotel Johannesburg, South Africa

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