The Sales Impact Symposium, 28 May 2026

today May 28, 2026my_locationRadisson Blu Gautrain Hotel in Sandton

D H M S
Background

The Sales Impact Symposium, 28 May 2026, is a premier gathering for sales, marketing, and CX professionals eager to stay ahead in an era of rapid technological and market evolution. This event delves into innovative strategies, tools, and mindsets shaping the future of sales and customer engagement.

Through interactive sessions, expert-led discussions, and actionable insights, attendees will explore cutting-edge topics such as AI-driven sales strategies, consultative selling, behavioral science applications, and leadership skills for a digital-first world.

This symposium is designed to empower professionals with the skills to navigate the complexities of modern sales and foster customer-centric, data-driven approaches.

 

Who Should Attend
This symposium is perfect for professionals who aim to drive impactful results in sales and customer engagement:

  • Sales Leaders: To master strategies for leading agile, high-performing teams and navigating complex sales processes.
  • Sales Representatives: To sharpen consultative selling skills, handle high-pressure environments, and close enterprise deals effectively.
  • Marketing Professionals: To align marketing strategies with data-driven insights and customer needs, supporting seamless handoffs to sales teams.
  • Customer Experience Specialists: To leverage behavioral science and AI for delivering hyper-personalized experiences and fostering long-term customer loyalty.
  • Business Development Managers: To adopt tools and techniques for smarter prospecting and decision-making.
  • Tech-Savvy Innovators: Interested in leveraging digital tools and analytics to revolutionize sales and engagement practices.
Speakers
Location

The Maslow Hotel
in Sandton, Johannesburg

Past Sponsors
Program
08:15 remove 08:30
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Welcome Speech & Event Opening

Welcome Speech by Your MC

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Redefining Sales Leadership in a Volatile Market

Thumbnail Elvira Primo

Explore how today’s sales leaders can foster resilience, adaptability, and high performance amidst uncertainty. Learn techniques for motivating teams, managing hybrid workforces, and balancing technology with authentic leadership to drive consistent business growth.

09:10 remove 09:50
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The Psychology of Buying: Understanding Modern Decision-Makers

Dive into how emotional intelligence and behavioral science shape buying behavior. Gain insights into cognitive biases, trust-building, and personalization techniques that strengthen relationships and accelerate conversions across B2B and B2C sales environments.

09:50 remove 10:15
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Coffee/ Tea Break

10:15 remove 10:55
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Creating Seamless Synergy Between Sales and Marketing

Thumbnail Alastair Tempest

Discover frameworks for aligning sales and marketing teams around shared data, messaging, and objectives. Learn how collaborative strategies can improve pipeline efficiency, enhance lead quality, and create a unified, customer-centric growth engine.

10:55 remove 11:35
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Consultative Selling Mastery: From Transactions to Transformations

Thumbnail Paul Naidoo

Unpack proven techniques for consultative selling that prioritize value creation over volume. Understand how curiosity, empathy, and strategic questioning can uncover client challenges, build credibility, and turn one-time deals into lasting partnerships.

11:35 remove 12:15
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Data-Informed Decisions: Turning Insights into Action

Thumbnail Alcinda Moezelaar

Learn how to interpret customer and sales data to make smarter business decisions. This session covers practical methods for transforming insights into strategies that drive productivity, retention, and measurable revenue growth

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Networking Lunch Break

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Building High-Performance Sales Cultures

Examine what makes sales teams thrive — from motivation frameworks and goal setting to coaching and accountability systems. Discover how to cultivate an environment that drives consistent results and fosters professional growth.

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The Future of Customer Engagement

Thumbnail Varsha Ramesar

Explore how changing buyer expectations, digital interactions, and human connection are redefining customer engagement. Gain strategies for personalizing touchpoints, creating emotional resonance, and strengthening brand loyalty in competitive, fast-moving markets.

14:35 remove 15:15
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Winning with Strategic Negotiation and Influence

Develop advanced negotiation and influence techniques to navigate complex client relationships and close high-stakes deals. Learn how to balance assertiveness with empathy to create mutually beneficial agreements that strengthen long-term partnerships.

15:15 remove 16:00
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Driving Sales Innovation Through Emerging Technologies

Thumbnail Satish Nrusimhadevara

Explore how cutting-edge technologies like generative AI, sales automation, and predictive analytics are reshaping sales processes. Learn practical approaches to integrating these tools into your workflows to enhance efficiency, uncover hidden opportunities, and create a competitive advantage without losing the human touch in customer interactions.

Details
Begin May 28, 2026 H 08:00
End May 28, 2026 H 16:00
Location Radisson Blu Gautrain Hotel in Sandton
Address Rivonia Rd & West St Sandton, Benmore, Johannesburg, 2196
Phone (+27) 011 286 1000
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